Samsung Tablets Ranked Better than Apple's iPad in New J.D. Power Rankings
J.D. Power and Associates recently released a new study on tablet customer satisfaction, ranking Apple’s iPad second behind Samsung’s tablets for the first time, entirely on the basis of cost. The previous report released in April narrowly ranked iPad first ahead of Amazon, with Samsung, Asus and Acer all turning in scores below the rating firm’s “industry average.”
The recent report however, issued a volume two version of is tablet report, ranking Amazon’s Kindle well below average and putting Samsung on top by just a few points ahead of Apple (835 to 833 out of 1,000). In its report, J.D. Power said Apple’s iPad beat Samsung in performance, ease of use, physical design and in tablet features, ranking Samsung better solely in terms of cost. At the same time, the firm maintains that its study “measures satisfaction across five key factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).”
Despite having a cost advantage along with regular promotions that give away tablets, Samsung continues to sell far fewer tablets than Apple. This is evident in Good’s enterprise rankings, which show 95% of business apps are for the iPad and 90% of devices used are iPads, as well as education figures showing a 94% adoption of Apple’s iPad over competing tablets.
Source: J.D. Power