After a troubled rollout for BlackBerry’s BBM messaging app for iOS, coupled with its recent business issues, many were reluctant about the success of the company’s future. Ultimately, the only opinion that matters though is that of its customer base and in this case, it appears to be happy and growing. Since the rollout of the BBM for iOS and Android, BlackBerry has seemingly gained 20 million active users for a total of 80 million users. Andrew Bocking EVP of BBM had the following to say regarding the matter:
It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages.
The power of BBM has always been the active, real conversations and interaction that our customers enjoy. From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers."