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  • BBM Boasts Over 20 Million New Active Users in its First Week


    After a troubled rollout for BlackBerry’s BBM messaging app for iOS, coupled with its recent business issues, many were reluctant about the success of the company’s future. Ultimately, the only opinion that matters though is that of its customer base and in this case, it appears to be happy and growing. Since the rollout of the BBM for iOS and Android, BlackBerry has seemingly gained 20 million active users for a total of 80 million users. Andrew Bocking EVP of BBM had the following to say regarding the matter:

    It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages.
    The company is pointing toward the active user numbers as a point of pride. Bocking continued his thoughts on the matter by discussing the difference between bragging about downloads and bragging about active users:

    The power of BBM has always been the active, real conversations and interaction that our customers enjoy. From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers."
    The company plans to add new features to the BBM app in the upcoming months including video calling, voice calls and a new social community service for connecting with other BBM users. We’ll have to wait and see if the company can continue to stand out from its competition though by being patient.

    Source: BlackBerry
    This article was originally published in forum thread: BBM Boasts Over 20 Million New Active Users in its First Week started by Akshay Masand View original post
    Comments 14 Comments
    1. sknet's Avatar
      sknet -
      i installed it just becoz some loser friends/ppl i know still using BB devices
    1. rockyseay's Avatar
      rockyseay -
      Quote Originally Posted by sknet View Post
      i installed it just becoz some loser friends/ppl i know still using BB devices
      Yep, people are losers because of the type of phone they use.
    1. 2Jaze's Avatar
      2Jaze -
      Just another case of people jumping on the latest messenger app.
    1. jasvncnt10's Avatar
      jasvncnt10 -
      Quote Originally Posted by sknet View Post
      i installed it just becoz some loser friends/ppl i know still using BB devices
      You need new friends ...J/K
      Hows the app working for ya?
    1. bigbaba's Avatar
      bigbaba -
      That's an impressive 33% increase of their userbase in 1 week. Too bad they couldn't figure out how to increase phone sales like that.

      Quote Originally Posted by TechnoUniversity View Post
      Yep, people are losers because of the type of phone they use.
      No, BB fanboys are way more annoying than Apple fanboys.
    1. bigboyz's Avatar
      bigboyz -
      I have it..now what?? hahaha!
    1. slim.jim's Avatar
      slim.jim -
      So they have 20Mil new users... Of that 20Mil how many have uninstalled it after realizing that it's just yet another messenger service and basically no one still has a BB.
    1. Carvensno's Avatar
      Carvensno -
      Quote Originally Posted by slim.jim View Post
      So they have 20Mil new users... Of that 20Mil how many have uninstalled it after realizing that it's just yet another messenger service and basically no one still has a BB.
      One less user here. Lol Everyone I know has iPhone or Android, in fact I don't know if I know anyone that has a BB, but I really don't care anyways lol just send me a text message!
    1. se23's Avatar
      se23 -
      Quote Originally Posted by slim.jim View Post
      So they have 20Mil new users... Of that 20Mil how many have uninstalled it after realizing that it's just yet another messenger service and basically no one still has a BB.
      It's Active user's!!!! People who actually send messages.

      Quote Originally Posted by sknet View Post
      i installed it just becoz some loser friends/ppl i know still using BB devices
      What a nice friend you are
    1. MrLingerLonger's Avatar
      MrLingerLonger -
      Another message app. I will pass
    1. slim.jim's Avatar
      slim.jim -
      Quote Originally Posted by se23 View Post
      It's Active user's!!!! People who actually send messages.
      The reports are actually confusing. They say 20mil downloads between iOS and and android and that the now have 80mil active users. That doesn't mention how many of those 20mil downloads make up part of the 80mil active users. They could have started with 70mil active users and only half of the 20mil downloads are part of that active users number.
    1. iH85CH001's Avatar
      iH85CH001 -
      now they just need to make it work on ipod touch and ipad and they'll get more people using it. it wont install on these devices because it "requires gps."
    1. 0mega9's Avatar
      0mega9 -
      iH85...; it doesn't require GPS, I turn that feature off on my phone... As for it being another messenger app... At least it's free and not just for a year or so, like others that after a given amount of time (1 year) you have to pay to continue using it...
    1. se23's Avatar
      se23 -
      Quote Originally Posted by slim.jim View Post
      The reports are actually confusing. They say 20mil downloads between iOS and and android and that the now have 80mil active users. That doesn't mention how many of those 20mil downloads make up part of the 80mil active users. They could have started with 70mil active users and only half of the 20mil downloads are part of that active users number.
      80mil have it - 20mil only active. So 60mil either don't use it or deleted it. What's so hard to understand?