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  • Survey Reveals Vast Majority of iTunes Radio Listeners Still Use Pandora


    A recent survey of more than 800 iOS device owners shows that the vast majority of those who have tried Apple’s new iTunes Radio have either returned to Pandora exclusively or continue to use the streaming service alongside Apple’s offering. The report, from investment bank Canaccord Genuity, indicates that while iTunes Radio compares favorably to Pandora’s offering in fit and finish, the service lags behind an overall consumer perception mainly due to poorer automated song selection.

    Approximately 72% of consumers who were surveyed were running iOS 7 and roughly 40% of that group had tried iTunes Radio. Only 8% ditched Pandora entirely for Apple’s offering while 44% split their listening time roughly equally. When asked to quantify the “overall experience” of both services, 66% of respondents call their experience with iTunes Radio “positive” or “very positive,” while Pandora scores 78% on the same metric. Surprisingly, Apple wins with tight margins on app usability questions but loses out to Pandora in perhaps the most important metric which is, “Play songs I want to hear,” 63% to 72%. It’s interesting to see that despite Apple’s aggressive marketing push for iTunes Radio, 36% of those who have yet to try the service say that they haven’t even heard of it.

    The report goes on to note that the sentiment among investors is that “Pandora and iTunes Radio can peacefully coexist and together take tremendous share from broadcast radio,” but that October’s listener metrics will be the real test of that hypothesis. Earlier this month, Pandora CFO Mike Herring did call iTunes Radio as an “existential threat” to Pandora, alluding to Pandora being alert and trying to stay one step ahead.

    As many of you probably already know, Apple’s long-awaited entrance into the streaming music field, iTunes Radio, was released in September alongside iOS 7. Apple revealed last week that in just over a month, more than 20 million users have tried the service and streamed more than 1 billion songs.

    Have any of you music lovers tried iTunes Radio? If so, what do you think?

    Source: Canaccord Genuity via AppleInsider
    This article was originally published in forum thread: Survey Reveals Vast Majority of iTunes Radio Listeners Still Use Pandora started by Akshay Masand View original post
    Comments 16 Comments
    1. Jj2345's Avatar
      Jj2345 -
      That's true I still use pandora,i haven't even attempted to use iTunes radio lol
    1. dannyrocket's Avatar
      dannyrocket -
      I use it and like it. It suits me perfectly and the ease in buying a song that's playing is a bonus!
    1. hogcia's Avatar
      hogcia -
      Used iTunes Radio a few times. Nothing special, I like pandora better.
    1. iYeow's Avatar
      iYeow -
      Pandora is still my favourite app though I have to use US VPN in order to listen .
    1. trevorrawson's Avatar
      trevorrawson -
      iTunes radio hands down. I already pay for iTunes match so it's ad free without an extra subscription plus it plays more music I like more often then pandora does. I have a few friends who don't pay for iTunes match who have switched over as well saying there are far less ad's. I can't speak to this personally though.
    1. spectrum's Avatar
      spectrum -
      Yup. Went back to Tunin today and finally heard a few songs that I hadnt. heard yesterday. ITunes Radio needs some improvement
    1. Dizzy714's Avatar
      Dizzy714 -
      Quote Originally Posted by hogcia View Post
      Used iTunes Radio a few times. Nothing special, I like pandora better.
      What's special of Pandora over iTunes Radio? I played it the first time on a drive out to Vegas last week and it's like the exact same ****.
    1. thetoothfairy's Avatar
      thetoothfairy -
      I like iTunes radio myself! However I have the Pandora app installed on my phone but choose to use iTunes radio.
    1. iYeow's Avatar
      iYeow -
      iTunes Radio like Pandora radio is only available in US.
    1. Answer1o1's Avatar
      Answer1o1 -
      Pandora sucks. Stopped using it a long time ago. Purchased Music > iTunes Radio > 8tracks Radio that's all really
    1. PokemonDesigner's Avatar
      PokemonDesigner -
      I love iTunes Radio. I've hated Pandora since the beginning. It never plays the songs I wanted or even remotely close to the genres I asked for. iTunes Radio does it perfectly and actually plays similar songs when you ask it to. It's actually good, unlike that s*** they call Pandora.
    1. onski's Avatar
      onski -
      On a jailbroken iphone, of course its pandora hands down for me. But with ios 7 and itunes match subs. itunes radio works fine, also being able to adjust the EQ is a plus.
    1. nebo1ss's Avatar
      nebo1ss -
      Quote Originally Posted by iYeow View Post
      iTunes Radio like Pandora radio is only available in US.
      It is only available initially to holders of us store accounts but it works perfectly in Europe.
      I moved back to Europe from US two years ago and use it on iPhone, MacBook Pro and appletv no problem.

      I think it has also by now either already launched or is about to launch in about five other countries.
    1. Jesus™'s Avatar
      Jesus™ -
      iTunes Radio has pandora beat in every aspect, I'm sure variety will only improve over time. Not nearly as many ads. If you star a song in iTunes Radio it actually plays similar music, unlike pandora and the utterly useless👍 button.
    1. bigboyz's Avatar
      bigboyz -
      Same offerings in a different package. I like both and use both.
    1. atlthrashers17's Avatar
      atlthrashers17 -
      I've never used iTunes Radio but Pandora on a JB iPhone with Pandora Downloader, that'd be pretty hard to beat. Look for it in Cydia, unlimited skips, no ads, and you can save songs to your idevice.