Some observers were left wondering why Apple would continue to sell the iPad 2 for $399 after announcing the iPad Air and Retina iPad mini. The answer: based on new research from Consumer Intelligence Research Partners, customers are still buying the two-year old tablet. In fact, the iPad 2 accounted for roughly 22% of iPad sales in the September quarter, down significantly from prior quarters. It appears there is still more than enough demand for a cheaper, full-size iPad, particularly for the education sector. The report mentioned the following:
Despite this quarter including back-to-school sales, the iPad 2, which accounted for a third of sales for the prior six months, seems to have started to show some age, after several strong quarters," said Josh Lowitz, Partner and Co-Founder of CIRP. "Yet, the iPad Mini continued its relative share in the past few quarters, as customers seem to continue to like it as a low-price tablet alternative.
Source: Consumer Intelligence Research Partners