T-Mobile Touts its Un-Carrier Strategy for New iPads
With the addition of the iPhone to its device lineup boosting T-Mobile's business prospects immensely this year, it's no surprise that the nation's fourth largest carrier is getting in front of Apple's new iPad launches as quickly as possible.
Today, T-Mobile is talking up its “un-carrier” strategy for both the iPad Air and new iPad mini with Retina display.
When T-Mobile's iPad line-up hits online and participating retail stores next month, the company will offer the tablets starting at $0 down for qualified customers. And every T-Mobile iPad user will receive 200 MB of free 4G LTE data every month for as long as they own their iPad, even if they aren't yet a T-Mobile customer, a press release from the carrier reads.
"When you buy a product as amazing as iPad, you should be able to connect when and where you want, simply and affordably," says John Legere, president and CEO of T-Mobile. "By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy iPad as it was meant to be enjoyed - mobile and connected."
Naturally, customers wanting more data can choose from other options. For T-Mobile voice customers, "always-on" iPad plans start at $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add more 4G LTE data in 2 GB increments for $10 more per month.