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  • T-Mobile Touts its Un-Carrier Strategy for New iPads


    With the addition of the iPhone to its device lineup boosting T-Mobile's business prospects immensely this year, it's no surprise that the nation's fourth largest carrier is getting in front of Apple's new iPad launches as quickly as possible.

    Today, T-Mobile is talking up its “un-carrier” strategy for both the iPad Air and new iPad mini with Retina display.

    When T-Mobile's iPad line-up hits online and participating retail stores next month, the company will offer the tablets starting at $0 down for qualified customers. And every T-Mobile iPad user will receive 200 MB of free 4G LTE data every month for as long as they own their iPad, even if they aren't yet a T-Mobile customer, a press release from the carrier reads.

    "When you buy a product as amazing as iPad, you should be able to connect when and where you want, simply and affordably," says John Legere, president and CEO of T-Mobile. "By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy iPad as it was meant to be enjoyed - mobile and connected."

    Naturally, customers wanting more data can choose from other options. For T-Mobile voice customers, "always-on" iPad plans start at $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add more 4G LTE data in 2 GB increments for $10 more per month.

    Source: T-Mobile
    This article was originally published in forum thread: T-Mobile Touts its Un-Carrier Strategy for New iPads started by Michael Essany View original post
    Comments 9 Comments
    1. MoDaLoT's Avatar
      MoDaLoT -
      I cannot wait i've been waiting for T-Mobile to get the iPad.
    1. thazsar's Avatar
      thazsar -
      THIS is a great strategy!!! It naturally makes sense to be able to use an iPad on the road once in a while without having to sign up for a plan. Kudos to T-Mo for thinking outside the box!
    1. dwizurd's Avatar
      dwizurd -
      With blazing fast LTE where I live, I'll gladly add an iPad mini 2 to my wireless acct.
    1. Jj2345's Avatar
      Jj2345 -
      Great move indeed,I'll be getting one from mobile
    1. cmwade77's Avatar
      cmwade77 -
      $20/Month for 2.5GB 4G LTE and unlimited 3G Data? Yes, that is what they throttle the speed to on T-Mobile, 3G speeds. AT&T throttles to Edge speeds if you go over 5GB on the unlimited data plan.
    1. cpotoso's Avatar
      cpotoso -
      This has convinced me to fork the extra cash and get the ipad mini with 4G rather than wi-fi. Way to go!
    1. pkmaximum's Avatar
      pkmaximum -
      Quote Originally Posted by cpotoso View Post
      This has convinced me to fork the extra cash and get the ipad mini with 4G rather than wi-fi. Way to go!
      Likewise, what a competitive move. Without a doubt there will be times ill desire a daily pass for the holiday times and what not. Kudos to T-Mobile! Makes AT&T and their pricing model look ridiculous.
    1. thazsar's Avatar
      thazsar -
      AT&T and other carriers will take a hit for this move unless they plan on matching it. I'm a loyal AT&T customer (10+ years) but I'll take free data , even if it was EDGE, from T-Mo anytime!
    1. ohthatguyagain's Avatar
      ohthatguyagain -
      Go go tmo!!