Amazon Fires a Shot at Apple's New iPad Air
Well, that didn't take long, did it?
Less than one day removed from Apple's media event on Tuesday where the company unveiled its new line of iPads and other goodies in time for the holiday shopping rush, one of the iDevice-maker's leading rivals is stepping up to take a shot at the iPad Air.
On Wednesday morning, Amazon fired off a not-so-subtle barb at the 5th generation iPad by suggesting that its new Kindle Fire HDX is "lighter than Air." That message was boldly plastered all over Amazon's home page today, generating a lot of buzz about the fast turnaround of Amazon's response to the forthcoming iPad Air.
What Amazon doesn't point out, however, is that while the Kindle Fire HDX weighs slightly less than the 1-pound iPad Air, the device serves up a smaller screen in the process. The Kindle Fire HDX screen is 8.9 inches. Apple's iPad Air, as we observed Tuesday, packs a 9.7-inch Retina display.
Will consumers really pick the Amazon device (and its smaller screen) over the iPad Air (and its larger screen) because it weighs but a few ounces less? It seems more likely that the Kindle Fire HDX's lower price could be a bigger selling point than its weight. But for now, the weight game is what Amazon is choosing to play.