Earlier this month, Apple sold its 170 millionth iPad.
According to Apple CEO Tim Cook in his presentation this morning, there are now more than 475,000 apps in the App Store that are optimized for the iPad.
All told, Cook says, the iPad is used four-times more than competing tablets combined.
It's also "the number one in customer satisfaction," the Apple boss says, reminding us that it has been No. 1 since its release in the spring of 2010.
Taking the stage once again to show us what's next for the iPad was Apple's Phil Schiller.
So what's new? The thinnest, lightest and most powerful iPad to date... this is the new iPad Air
“iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead. It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is,” said Schiller.
The 1-pound device delivers a 9.7-inch Retina display, 10 hours of battery life, and the smallest bezel ever delivered in this product category (43 percent thinner than the last iPad).
The iPad Air is 7.5mm thin, which is 20 percent thinner than the iPad 4.
There's a new A7 chip in there (straight from the iPhone 5s), along with the 64-bit architecture, more than 1 billion transistors, and an M7.
All told, it's 8-times faster than the first-gen iPad, and graphics are a staggering 72 times faster than the model Steve Jobs unveiled in January 2010.
The new iPad Air starts at $499 for 16GB. It will be available in silver and white, and space grey and black.
The iPad Air will be available November 1st.