Apple Raises App Prices in Japan Due to Changes in Exchange Rate
Apple recently notified developers that price increases will hit the Japanese iOS App Store with the changes meant to offset variations in the dollar-to-Yen exchange rate. The price change is normal for Apple, which periodically updates App Store and at times, retail store pricing in an ongoing effort to bring uniformity across its international businesses in light of the always changing foreign exchange market.
As seen in the email, the increased retail price will affect Japan only, likely a result of the countryís recent economic woes and continued recovery against the dollar. Apple didnít detail how far it plans to adjust upwards, though it could be similar to a 2011 price jump that affected the UK. At the time, lower-priced apps were bumped from £0.59 to £0.69, while more expensive titles saw changes of over £2.
The email also notifies developers that the new Pricing Matrix for Japan can be viewed on iTunes Connect, while updates to the Paid Applications contracts will be made available after the price adjustment goes live. The new prices should be rolling out soon.
Source: Apple via AppleInsider