Apple Introduces iPhone Trade-in Program in the United Kingdom
Following the successful launch of its iPhone trade-in program here in the U.S., the iDevice maker is now doing the same across the pond.
"iPhones hold great value," Apple said today. "So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling."
"In addition to helping support the environment," the statement continues, "customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone."
Although Apple hasn't confirmed it yet, there's also chatter of Apple rolling out its trade-in program in other Apple retail hotspots around Europe.
Apple's official website in the U.K. has now been updated to offer customers insight as to what the value of their iPhone is if they proceed with a trade-in.
Source: Apple UK