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  • AT&T No Longer Offering Traditional Capped-Per-Device Data Plans to New Customers


    To acknowledge the increasing number of consumers who have more than one data consuming mobile device, AT&T recently announced that it will no longer offer traditional capped-per-device data plans to new customers. The company will instead steer them toward one of the company’s Mobile Share plans.

    Instead of choosing individual voice or data plans for each device on a customer’s account, Mobile Share offers consumers unlimited voice calling and text messaging alongside a pooled data allowance that applies up to ten devices. AT&T introduced Mobile Share last year and says that their offering has quickly become the plan chosen most often by new customers, with more than 13 million connected devices.

    For those of you who aren’t familiar with it, Mobile Share plans are offered in 11 tiers ranging from 300 megabytes to 50 gigabytes for between $20 and $500 per month, each connected device requires a separate monthly fee. Smartphones can be added to the plans for roughly $30 and $50 per month, while tablets, wireless home phones, laptops and basic “dumb phones” are an additional $10, $20, $20 and $30 per month respectively.

    The carrier says that “the way customers use their phones and other devices has changed – a lot,” and as a result, Mobile Share offers more amenities for the same or better price as discrete plans in 95% of new customers cases. The new plans can be a boon for iPhone and iPad owners who are known to consume significantly more data than other smartphone users. Existing customers will be grandfathered in and will not be required to change to a Mobile Share plan, even if they upgrade their device. While Mobile Share may shave a small percentage off of a customer’s monthly bill, those with years-old unlimited data plans are often reluctant to trade them in for less costly metered plans.

    Source: AT&T
    This article was originally published in forum thread: AT&T No Longer Offering Traditional Capped-Per-Device Data Plans to New Customers started by Akshay Masand View original post
    Comments 41 Comments
    1. Channan's Avatar
      Channan -
      Quote Originally Posted by NewdestinyX View Post
      My plan's about the same with AT&T.. I have 5 phones (one non-smartphone for grandparent) and a shared plan of 6GB.. We never go over.. And I'm paying $280.. Wonder why mine is $10 MORE than yours and only at 6GB... Hmm.. Will need to call AT&T on that one..

      I think the price is 'fair-ish'.. and over time - look at what all the cell carriers have had to give up.. No more 'text message overage' fees.. No more 'any time minutes' - it's all unlimited.. except Data.. They know that's their cash cow. But they're a business.. It's what businesses do - make money. Competition has been good for us - the end user. Wish they could do that with Health Insurance.. LOL!!
      Mobile Share with 6GB is $90 + $35 for each smartphone ($140 for four) and $30 for a basic phone. Your bill should be $260 + taxes and fees, which probably winds up being about $280. I don't think the other dude was quoting his bill with taxes and fees. If he was, he probably gets a discount.

      So before taxes, your bills should only be off by $10, and that's because smartphones on the Mobile Share plan with 6GB of data each cost $35/month extra, whereas they only cost $30/month extra on the Mobile Share plan with 10GB of data. The 10GB plan is $30 extra, but you save $25 on five smartphones (or in your case $20 on four smartphones and one basic phone) with that plan vs. the 6GB Mobile Share plan.

      Quote Originally Posted by zrevai View Post
      Which streaming services are you using over the cell network?? Even in HD 40GB+ per month seems a bit excessive considering how bad Hulu and Netflix both look over 3G/4G HSPDA+, the only exception was when I was in Anaheim near Disneyland and they both worked as well on 4G LTE as they do on my AT&T U-Verse DSL at 12Mbps.

      How is 40+GB even possible these days in a 30 day billing cycle?? That's a minimum of 1.333GB every day???
      It's my only source of Internet at home, so it's really not that hard to imagine. AT&T is the only option for Internet at my apartment, and the cheapest package they offer is $30/month for just 3Mbps; and that's just for the first year. After that, it goes up to $41/month. I get 15Mbps on my phone with Verizon, so I'd pay them $30/month for unlimited tethering before I'd pay AT&T the same for just 3Mbps.