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  • Apple Has a New Tablet Competitor... Fisher-Price?

    Maybe not today, maybe not tomorrow, but soon the toddlers among us will grow up to be tech-savvy computer gurus to a degree we've likely never seen.

    But, as it turns out, Apple won't be the first technology juggernaut to get its hands on the next generation of computer folk. It looks like Fisher-Price has beaten Cupertino to the punch.

    The beloved and familiar maker of kids toys and learning resources is preparing to launch the iXL, which is being hailed as a kiddie version of the iPad. Designed for children aged 3 to 6, the iXL is wicked cool. It comes packed with a digital photo album, e-book reader, music player, note pad, even an art studio, and, naturally, a game player.

    Could this be the "game changer" in children's toys?

    Well, according to Sean McGowan, a toy industry analyst at Needham & Co., it makes sense for kids to develop a desire for high tech toys. After all, when a little one sees their parents or siblings playing with iPhones and iPads, eventually their Legos (or whatever kids play with today) will begin to seem... well, kind of lame.

    Obviously, Fisher-Price isn't going to eat into Apple's market share today. But in a roundabout way, Fisher-Price's new offering may help Apple do better business than ever in years to come - you know, when these kids grow up and want to upgrade their iXL to whatever product Apple will be pushing at that time.

    Fisher- Price is formally introducing the world to the $79.99 "toy" this weekend at the Toy Fair in New York. Parents, however, won't actually be able to purchase the iXL until July.

    Image via yourcomputergenius.com
    This article was originally published in forum thread: Apple Has a New Tablet Competitor... Fisher-Price? started by Michael Essany View original post
    Comments 18 Comments
    1. Melech518's Avatar
      Melech518 -
    1. jdyates's Avatar
      jdyates -
      MY Lego's aren't lame :P!
    1. Pitbull2o08's Avatar
      Pitbull2o08 -
      that's pretty sweet... gonna have to pick 2 of those up for my little brother and sister...
    1. johnr9412's Avatar
      johnr9412 -
      Am I the only person that kinda wants one? Haha
    1. tudtran's Avatar
      tudtran -
    1. se23's Avatar
      se23 -
      yeah my 2 kids will love this, they are 3 and 4 and can use a mac better than most adults! this will keep them of my stuff finally.
    1. steve-z17's Avatar
      steve-z17 -
      My nieces and nephews will love the art studio part and so will I, they constantly ask me to draw on my phone and it gets annoying having them put their dirty fingers all over the screen lol and having to clean it off. So thank you Fisher-Price! I wonder if it supports flash...?
    1. awesomeSlayer's Avatar
      awesomeSlayer -

      LEGO Group needs to get on the high-tech wagon
    1. lolcats1's Avatar
      lolcats1 -
      ok this is really quite disheartening. i grew up on legos and getting out of my fukkkking house and playing with my friends.

      can you imagine the next generation growing up on slates of glass that sing to them, teach them, entertain them, and end up being their parents for all intents and purposes?

      this scares the **** out of me. i may only be 18, but if i ever have kids, I'm raising them without tech like this. medicine is great, but we have to be careful of the accelerating trend of tech.

      how reliant should we be on what comps tell, teach, and make us feel??
    1. citopr's Avatar
      citopr -
      Hey! Let go of my LEGO. Oh... it's Ego.. Close enough. lol.
      I agree they need to get on the wagon.
      As for me, I am very impressed with this gadget. Wish I could go to the toy fair. I would buy one right away cause I can't wait.. I wonder if they will release jailbreak tuts for that too?.. J/K
    1. johnr9412's Avatar
      johnr9412 -
      Haha it should get 3g with verizon!!
    1. Bluprint's Avatar
      Bluprint -
      I think we should look into modding this thing
    1. adp's Avatar
      adp -
      I would seriously LOL if this this thing can multitask...hahaha that would be hilarious!
    1. SquareWheel's Avatar
      SquareWheel -
      You make it sound like Apple is the standard in tablet technology.
    1. rhekt's Avatar
      rhekt -
      i'll be first in line
    1. CZroe's Avatar
      CZroe -
      It reminds me of my Speak 'n' Spell and Speak 'n' Math devices that I had as a kid. The real trick would be to cross-brand it so that kids with a Fisher-Price iXL could move up as they age... Say, to a "Price iXLT" or something not so closely associated with the previous age-group. If they could do this right up to the 20-something and up demographic, they'd really be able to mine this for all it's worth! Their customers wouldn't grow up only to abandon them and defect to Apple.
    1. cmwade77's Avatar
      cmwade77 -
      Why not toss in wifi and a web browser while we are at it? My little brother (5 years old) uses a Mac all the time, mostly to play PBS Kids, so it would make sense to at least have that on it.
    1. vampr's Avatar
      vampr -