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  • Hulu To Work Around Flash For iPad?



    They say people do crazy things for love. And if it's true that Hulu is in love with the iPad and its potential, something "crazy" may be on the horizon for the second largest video distribution website on the Internet.

    Although Apple continues to crank out new products and devices that can't accommodate flash, Hulu isn't going to wait around for Cupertino to get with the program. If rumors are to be believed, Hulu is hard at work on a flash work-around that will enable the iPad to play videos from the hugely popular website. Sound too good to be true? It might be. But one could certainly observe how this move would work to the advantage of both Hulu and Apple. And for that reason, perhaps Hulu and Apple will pull off a marriage made in digital heaven.

    It should be noted, of course, that the bulk of Hulu's content is in a format that will be accommodated by the iPad - H.264. The nagging commercials that interrupt our favorite videos, however, require flash. Without the ads, Hulu wouldn't have a problem moseying on over to the iPad. Except, that is, for the gazillion dollars it would lose from the disappearance of its advertising revenue model.

    Yet, as my ModMyi colleague Paul reported earlier this week, persistent indications reveal that Apple may use the iPad to propel its TV distribution system through iTunes. Whether Apple pushes downloadable content through iTunes for a small fee or allows other video distribution or streaming services to dwell on the iPad platform, it's evident that Apple's tablet will be the king of digital content absorption - something that's kind of difficult to imagine without Hulu's involvement. So if Hulu remains serious about a paid model of programming and content distribution, the iPad could fit perfectly into the video juggernaut's ambitious and potentially lucrative plans.
    This article was originally published in forum thread: Hulu To Work Around Flash For iPad? started by Michael Essany View original post
    Comments 33 Comments
    1. stickyd's Avatar
      stickyd -
      Quote Originally Posted by GadgetX View Post
      I feel that Hulu support would only hurt apple's sales when it comes to TV shows. After all why would someone want to pay for the latest episode of a show when they could stream it for free on the same device?
      Because the quality of the streaming video isn't the best and some people like to own their own content. You can buy standard and HD content on iTunes. I use Hulu to watch shows/clips that I haven't seen, but if I really like an episode or tv show, I typically buy the series/show. I compare it to Pandora and iTunes. Pandora is good to check out free music, but I'll always buy the music I really enjoy.

      Plus, if you are off-line or don't have web access, what are you going to do if you want to watch a favorite show or movie?
    1. Squeaky369's Avatar
      Squeaky369 -
      To be honest; I wouldn't mind paying a small minimum monthly fee (with no ads) to use hulu on an iPad (though I will never buy an iPad) but if they brought a digital subscription service to the iPhone like that, I would love it.
    1. johnr9412's Avatar
      johnr9412 -
      Agreed! I hate the ipad! Needs to come to iPhone too
    1. Fallguy's Avatar
      Fallguy -
      Quote Originally Posted by johnr9412 View Post
      Agreed! I hate the ipad! Needs to come to iPhone too
      If Hulu does go with H.264 you should be able to view on the iphone if I'm not mistaken.

      I know Flash is not the greatest , but its the norm.
    1. StealthBravo's Avatar
      StealthBravo -
      ^ If they make that convert then its possible. It would be dumb to go thru the expense of converting and not offer it for both devices
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      Quote Originally Posted by StealthBravo View Post
      ^ If they make that convert then its possible. It would be dumb to go thru the expense of converting and not offer it for both devices
      Hulu has already come out and say why it isn't on the iPhone yet. It's not an issue with the actual content, it's that their entire advertisement/commercials/how-they-manage-to-keep-it-free is heavily embedded in flash. Things like pop-up commercials, overlays, things a video can't do. Their entire advertisement infrastructure is designed from the ground-up to work on a PC/Browser environment.

      So basically, it isn't about just making an app that'll show videos. There's a lot that needs to be done behind the curtain for us to get it.
    1. StealthBravo's Avatar
      StealthBravo -
      ^ I hear ya. I was saying that if they go thru the expense of converting their videos and ads for the iPad it would be dumb not to make the convert for iPhone also.

      I don't see them bringing any content to either devices
    1. rel1215's Avatar
      rel1215 -
      Quote Originally Posted by ty22 View Post
      Hulu is just doing what apple wants them to do.... move away from flash to html5...........

      I was just watching that vid posted on the first page by GTOpilot and when Steve said,"its so much more intimate than a laptop and so much more capable than a smartphone". I laughed and said to myself, my pre can do more than that thing and it can at least multitask and run up to 28 things at a time, then I said, heck my oldest iPhone 2G can still do more, making calls and texting.
      you come to an iphone jailbreak site with the multitasking argument? thats about as lame as it gets....enjoy the pre, but a jailbroken 3gs puts the pre to shame.
    1. Melech518's Avatar
      Melech518 -
      This sounds great!
    1. MyStur's Avatar
      MyStur -
      what is about iphone flash?????
    1. CZroe's Avatar
      CZroe -
      Quote Originally Posted by zoso10 View Post
      Really when it comes down to it Flash has a lot of pitfalls which makes it unstable and that's the exact reason Apple won't implement it on a lot of their products. I would love to see flash die altogether, and I think it would be great if sites start to use other methods because Apple refuses to support it. Oh the persuasiveness of Apple!
      No, the exact reason is that it would circumvent the App Store and allow apps that work on other phones without them having any say, control, or profit from sales of the app even on the iPhone.

      Who would pay $0.99 for a fart sound generator if they could use a Flash-based one for free?
    1. NSXrebel's Avatar
      NSXrebel -
      Quote Originally Posted by CZroe View Post
      No, the exact reason is that it would circumvent the App Store and allow apps that work on other phones without them having any say, control, or profit from sales of the app even on the iPhone.

      Who would pay $0.99 for a fart sound generator if they could use a Flash-based one for free?
      Say the iPhone/iPod Touch had Flash enabled, what would you do if you had no 3G/WiFi service?? I highly doubt Apple would let you dl and install a Flash application to your device.

      And there is no such thing as free Flash games on the internet. Just go to any of those sites with Flash games, and just look at all the advertising around it. You know there ARE free games/apps on the AppStore, right? Guess what, they also have ads in them as well.

      Oh, and I wouldn't pay $0.99 for a fart sound generator either.
    1. CZroe's Avatar
      CZroe -
      Quote Originally Posted by NSXrebel View Post
      Say the iPhone/iPod Touch had Flash enabled, what would you do if you had no 3G/WiFi service?? I highly doubt Apple would let you dl and install a Flash application to your device.

      And there is no such thing as free Flash games on the internet. Just go to any of those sites with Flash games, and just look at all the advertising around it. You know there ARE free games/apps on the AppStore, right? Guess what, they also have ads in them as well.

      Oh, and I wouldn't pay $0.99 for a fart sound generator either.