Despite market suspicions that iPhone sales were tanking prior to the launch of Apple's new iPhone 5S and iPhone 5C, the latest data from Kantar Worldpanel ComTech suggests the opposite is true.
Between June 1st and August 31st of this year, Apple's iPhone claimed just under 40% of all U.S. smartphones purchased. That's up from 34% during the same period one year earlier.
Interestingly, today's report once again points to T-Mobile as one of the biggest winners to emerge in the iOS ecosystem this year. T-Mobile grew to 13.2% of smartphone sales in the U.S. market in the 3 month period surveyed.
T-Mobile realized growth of 1.1%, ending the recent trend of year-on-year decline.
The sales growth comes as a result of strong iOS sales and strategic discounts, based upon analysis by the company.
Source: Kantar Worldpanel