Both Apple’s iPad and iPad mini are still the most popular tablets in the world but Android-powered tablets seem to be grabbing an increasing share of the market and are collectively approaching the iPad in terms of revenue, according to a new study from AIB Research. During the second quarter of 2013, Android-powered tablets as a collective overtook the iPad and iPad mini in terms of the market share.
More importantly, ABI’s research found that tablets running Android are finally approaching Apple’s offerings in terms of revenue generated. The overall tablet market for the second quarter of 2013 reached $12.7 billion in value. Of that, the iPad represented 50% of worldwide end-user revenues, the first time that has happened according to ABI. The firm also found that the average sale price (ASP) for iPads is “rapidly approaching” the average of the rest of the market. The iPad ASP dropped 17% last quarter, while ASP for Android-powered tablets rose 17% over the same period.
According to ABI, this finding stems from the popularity of the iPad mini, which the research firm says accounts for 60% of Apple’s total shipments, as well as 49% of the company’s tablet revenues. Apple doesn’t break down the iPad sales by device, but the iPad mini, with its smaller and more portable form factor, has proved remarkably popular in the months since its release. Apple’s smaller tablet offering is the most popular device in what is proving to be the most popular segment of the tablet market. ABI found that 7-inch class tablets made up the majority of shipments for the first time in the second quarter of 2013.
It should be noted that ABI’s most recent figures reflect tablet shipments and therefore don’t necessarily show an accurate representation of the number of tablets bought and in the hands of consumers. Cook previously expressed skepticism on the reliability of such figures, pointing to other studies showing the iPad with a massive usage lead over other devices. Cook said the following in July:
iPad accounts for 84 percent of the web traffic from tablet, which is absolutely incredible. So if there are lots of other tablets selling, I don't know what they are being used for.