In a recent bid to make the ballpark experience more engaging for fans, the Major League Baseball (MLB) plans to roll out Apple’s new iBeacons technology to deliver targeted information and offers based on a fan’s location within the park according to a new report. MLB has been rumored to be working with Apple on the concept since February, months before iBeacons were revealed to the public at June’s Worldwide Developers Conference according to a report from Mashable.
The technology was demonstrated at New York Mets’ Citi Field recently, where MLB showed off several potential applications. Fans who purchase their tickets from MLB could have the tickets’ barcode automatically displayed on their device as they approach the gate, for example, alongside a map of their seat location. Those who visit a concession stand might be given a virtual “point card,” while fans shopping for merchandise can be served coupons upon entering the team store. Marc Abramson, an MLB developer who works on MLB’s iOS apps mentioned the following regarding the matter:
Essentially, we want to create micro-locations within the stadiums where you can get different experiences.
For those of you who didn’t know, iBeacons are a new micro-location technology in iOS 7 that uses the power-sipping Bluetooth low energy standard to help iOS devices determine their location with a high degree of accuracy without GPS or cell tower triangulation. Apps can take advantage of this location data in a variety of different ways, such as providing indoor mapping and navigation or customizing the app’s behavior based on a user’s proximity to a specific object.
Are any of you excited for such an app?