Microsoft to Begin Offering Cash for Your iPhone with a New Trade-In Program
Following an initiative originally meant to lure users away from their iPads by offering at least $200 for used versions of the tablet, Microsoft is said to be preparing an extension of the deal to include used iPhones as well. Sources are telling Forbes
that Microsoft will be adding used iPhones to the list of Apple products that it is willing to buy as part of its #timetoswitch campaign. Much like the iPads, the iPhones can be exchanged for a gift card for at least $200 in the company’s retail stores as well.
The change to their campaign starts this Friday in select Microsoft Stores in the US and in Canada. The trade-in values are said to start at a minimum of $200 for a used iPhone 4S or 5 with the potential of being higher for devices that are in good condition.
Similarly to its iPad buyback program, Microsoft is hoping that its iPhone buyback scheme will help them gain new Windows Phone users. In addition to this Apple-focused strategy, Microsoft is also running a wider online campaign that offers Visa gift cards for Apple, Android and BlackBerry devices. Unlike the brick-and-mortar trade-ins for the iPad and iPhone, this offer isn’t restricted to physical retail locations.
As many of you probably already know, the whole campaign is an attempt to resolve the Microsoft Windows Phone platform flop. In comScore’s latest MobiLens survey for the three-month period ending in July, Android accounted for 51.8% of US smartphone users while Apple’s iPhone took 40.4%. Even BlackBerry which was recently bought out held a 4.3% share of the market compared to Microsoft’s fourth-place finish with just 3%. Microsoft is clearly looking to turn things around but I’m not entirely sure if this campaign will be as successful as the company is hoping for it to be.