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  • Gone in a "Flash." Adobe References Pulled From iPad Promos


    First you see it. Now you don't.

    Apple has effectively pulled the plug on promotional iPad content from the Apple website, which had previously alluded to Adobe Flash content.

    The Adobe Flash fiasco comes after Steve Jobs "inadvertently navigated to a page with Flash content" during the iPad's big reveal and live demonstration last week. The entire situation, of course, drew ire from some, particularly Adrian Ludwig, Flash Marketing Manager for Adobe, who "expressed his dismay in a frustrated post - called "Apple's iPad -- a broken link?" - on the Flash Platform blog."

    From Apple Insider:

    On Friday, misleading content that implied the inclusion of Adobe Flash in the iPad's Safari Web browser was noted. In an image and a video on Apple's Web site, content from The New York Times Web site that could only be displayed in Flash was shown on the iPad.
    This weekend, however, Apple is setting the record straight - not with an announcement, but with the removal of a now-controversial component of an ad that turned up on Apple's website after the iPad debuted.

    While the changes made to rectify the situation were relatively minimal, they certainly drew a great deal of attention - both to the iPad and Adobe, which continue to teeter on the verge of a love affair just waiting to happen.



    The image on the front page of Apple's site has been changed from the Flash photo slideshow to a story about the 1,300th anniversary of the city of Nara, Japan. Previously, it showed a picture from the story "The 31 Places to Go in 2010," with a Flash-only image of a beach in Montenegro.
    Images via Apple Insider
    This article was originally published in forum thread: Gone in a "Flash." Adobe References Pulled From iPad Promos started by Michael Essany View original post
    Comments 25 Comments
    1. krazy4me2bme's Avatar
      krazy4me2bme -
      Quote Originally Posted by M4tt Dam0n View Post
      pr0n is the #1 reason duh. pr0n on the go for free, could you imagine that?
      Keep both hands on the wheel and pay attention to the road!!!
    1. luvmytj's Avatar
      luvmytj -
      Quote Originally Posted by hancoma View Post
      Not a comment towards you rhekt....just simply done that every post comes back to this, I agree it would be nice...but it's done, spilled milk...
      I'm really waiting to see what the j/b team will do with this...I'm moving on...
      I guess I need to visit the Ipad forums for this information.

      Spilled milk implies it was an accident that there is no flash when in reality, it is more like a glass of milk thrown in your face. Flash is everywhere on the web. Would you buy a car that couldn't drive over 25mph? Why not, It will still get you there...
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by luvmytj View Post
      Spilled milk implies it was an accident that there is no flash when in reality, it is more like a glass of milk thrown in your face. Flash is everywhere on the web. Would you buy a car that couldn't drive over 25mph? Why not, It will still get you there...
      Actually in these parts there is a minimum speed limit in most areas, so it would be illegal do drive a car that tops out at 25mph in most places

      But I do get your point. Frankly their reasoning for no flash reminds me of their reasoning for no MMS as well...
    1. lolcats1's Avatar
      lolcats1 -
      dudes quit talking about html5, why? THIS is why,

      HTML 5 Won t Be Ready Until 2022DOT Yes 2022DOT - Webmonkey
    1. Wayman's Avatar
      Wayman -
      Nice Little device ' something i came across .

      A deep-seated hatred is developing between Apple chief executive Steve Jobs and the creators of the technology powering 75 per cent of video on the web, with the dispute now public and increasingly bitter.


      The iPhone, and now the iPad, both lack support for Adobe Flash, an inexplicable omission for many users who have become used to Flash as one of the most common plugins on their desktop and laptop computers.

      Jobs and Adobe have traded barbs over the issue. Adobe has called the iPad restricted and Jobs has fired back with claims that Adobe is lazy and its software causes the Mac to crash.


      Adobe's Adrian Ludwig.
      Salient elements of many web pages are coded using Flash, as well as most online video content.

      These are not viewable on an iPhone or iPad, except for YouTube clips, which play in a special YouTube application that was developed for the devices.

      Apple was forced to modify its promotional material for the iPad after part of its advertisement showed Flash content displayed on The New York Times site, which would not be possible on the device.

      The alleged false advertising prompted one graphic designer to file a complaint with the US Federal Trade Commission. Apple rectified the issue by correcting the ad.

      In a blog post last week, Adobe group manager Adrian Ludwig railed against iPad and restrictions on Apple devices "that limit both content publishers and consumers".

      "Without Flash support, iPad users will not be able to access the full range of web content, including over 70% of games and 75% of video on the web," Ludwig wrote.

      This limitation does not apply to the games and other content available through Apple's App Store, as these apps are coded specifically to suit Apple's devices.


      On the unofficial TheFlashBlog.com, Adobe platform evangelist Lee Brimelow provided several mockups showing examples of web content that would be unavailable on the iPad, such as parts of CNN.com, Farmville.com, video streaming websites such as Hulu.com, porn sites, graphics on Google Finance, web games and much of Disney.com.

      Jobs fired back over the weekend in a private "Town Hall" meeting with Apple employees, Wired reported.

      According to an unnamed source at Apple who was quoted by Wired, Jobs called Adobe lazy, saying it had the potential to do interesting things but refused to do it.

      He said Apple did not support Flash because it was so buggy, and that whenever a Mac crashed it was more often than not because of Flash. He said the world was moving towards a new standard, HTML5, which would replace Flash.

      Jobs also used the opportunity to launch a broadside at Google, saying the search giant entered the phone industry with its Nexus One device in order to kill the iPhone.

      Wired reported he also called Google's "Don't be evil" corporate mantra "********", although a different source told DaringFireball.net that Jobs actually said the mantra was "a load of crap".

      It is not clear why Apple so steadfastly refuses to incorporate Flash support into its products, even though it is now a de facto web standard.

      Some have opined that Flash support would allow developers to create richer applications from inside the web browser, which means they would be able to bypass Apple's App Store.

      Separately, Nintendo - with which Apple increasingly competes due to the use of the iPhone, iPod Touch and iPad as gaming devices - shrugged off the iPad on the weekend as delivering "no surprises".

      "It was a bigger iPod Touch," Nintendo's president Satoru Iwata said.