• Your favorite

    Apple

    ,

    iPhone

    ,

    iPad

    ,

    iOS

    ,
    Jailbreak
    , and
    Cydia
    site.
  • Samsung Reportedly Sends Spies to Uncover Apple's iPhone Launch Line Phenom


    Although Samsung’s commercials may poke fun of Apple fans and the fact that they wait in large lines for iOS device releases, the South Korean tech giant may not be above trying to figure out just what drives fans to queue up for hours and days in advance. Samsung sent a video and photography crew to document the lines at Apple’s flagship Fifth Avenue store in Manhattan as Apple fans lined up to get the new generation iPhones. Their goal according to CNET: figuring out what had those customers so excite d that they would just stand in line for hours (and in some cases, days) to be the first to get their hands on a new phone.

    According to one Samsung operative:

    Other companies release new phones, but there's not as much passion and heat. It's only Apple. Why? We're curious.
    The crew reportedly only documented the scene in front of the Fifth Avenue store, occasionally asking line-sitters questions such as:

    Is the line shorter or longer this year than last?
    and

    Is the crowd more excited or less excited than previous years?
    The crew seemed most interested in what consumers felt Apple’s “cool factor” was and if it was waning among the loyal Apple fans. The folks over at CNET note that the video group was not from Samsung’s electronics arm; it was instead from the conglomerate’s broadcasting segment, Samsung Broadcasting Center/Cheil Worldwide. The segment occasionally works with Samsung Electronics on projects and both are divisions of the parent company Samsung Group, but there is so far no indication that the video documenting was done at the request of Samsung Electronics.

    Both Apple and Samsung have been locked in a war against with another for years now, all for the supremacy in the global smartphone market, both in terms of sales and in the courts. Combined, the two company’s take in all of the industry’s profits, with other manufacturers losing money or just breaking even.

    We’ll have to see what comes of the whole ordeal if and when more concrete information is revealed.

    Source: CNET
    This article was originally published in forum thread: Samsung Reportedly Sends Spies to Uncover Apple's iPhone Launch Line Phenom started by Akshay Masand View original post
    Comments 34 Comments
    1. slim.jim's Avatar
      slim.jim -
      Haha - this is sad
    1. Ambi_Valence's Avatar
      Ambi_Valence -
      Quote Originally Posted by slim.jim View Post
      Haha - this is sad
      Not really. Every company will take steps, whatever they may be to find out why their competitors are successful. What Samsung don't realise is that it takes time and that their isn't much they can do to get around that.
      Apple were a niche product maker and underdog and some people loved that. Their audience grew because they had a good ad team and a few hardcore users recommended them to colleagues, family and friends as a completely different experience.
    1. slim.jim's Avatar
      slim.jim -
      Quote Originally Posted by Ambi_Valence View Post
      Not really. Every company will take steps, whatever they may be to find out why their competitors are successful. What Samsung don't realise is that it takes time and that their isn't much they can do to get around that.
      Apple were a niche product maker and underdog and some people loved that. Their audience grew because they had a good ad team and a few hardcore users recommended them to colleagues, family and friends as a completely different experience.
      I understand this as I work in marketing but the whole thing about the commercials of them mocking the line only to want to figure out how to get people to do the same for their products.
    1. Ambi_Valence's Avatar
      Ambi_Valence -
      Quote Originally Posted by slim.jim View Post
      I understand this as I work in marketing but the whole thing about the commercials of them mocking the line only to want to figure out how to get people to do the same for their products.
      Good point.
    1. stulaw11's Avatar
      stulaw11 -
      Here's the problem, you have Apple who releases 1 phone per year and builds the hype for 12 months. Samsung releases a few dozen phones a year, and can never build that anticipation for any 1 specific device they release.

      Further, until recently, Samsung really didn't focus on the US consumer. What I mean by that is the US got the junk products from Samsung while the high tier devices were released overseas. Only recently did Samsung start releasing phones globally that everyone could get. They still have a fragmentation issue within their own device models though- for instance different processors in their overseas vs US phones.

      Most importantly, Samsung has only had a "me too" attitude. The iphone changed smartphones in 2007 and innovated every year with something new to the market. Sometimes its only 1 feature, but Apple always has that one thing yearly that starts the trend and Samsung just jumps on the bandwagon or copy Apple. For instance, Apple releases the 64 bit A7 processor, a first in mobile, and days later Samsung says "we will too." The monkey see monkey do won't cut it to get the loyalty Apple customers have; besides other reasons.
    1. stolenpentium's Avatar
      stolenpentium -
      Quote Originally Posted by stulaw11 View Post
      Here's the problem, you have Apple who releases 1 phone per year and builds the hype for 12 months. Samsung releases a few dozen phones a year, and can never build that anticipation for any 1 specific device they release.

      Further, until recently, Samsung really didn't focus on the US consumer. What I mean by that is the US got the junk products from Samsung while the high tier devices were released overseas. Only recently did Samsung start releasing phones globally that everyone could get. They still have a fragmentation issue within their own device models though- for instance different processors in their overseas vs US phones.

      Most importantly, Samsung has only had a "me too" attitude. The iphone changed smartphones in 2007 and innovated every year with something new to the market. Sometimes its only 1 feature, but Apple always has that one thing yearly that starts the trend and Samsung just jumps on the bandwagon or copy Apple. For instance, Apple releases the 64 bit A7 processor, a first in mobile, and days later Samsung says "we will too." The monkey see monkey do won't cut it to get the loyalty Apple customers have; besides other reasons.
      Well said
    1. klip2006's Avatar
      klip2006 -
      Samsung, as long you keep riding off of the coat tails of Andoird, you will never be the next Apple. Hardware and software optimization equals the best experience.
    1. ThatOneProfile's Avatar
      ThatOneProfile -
      I've never heard of people lining up for Samsung's phones.
    1. hogcia's Avatar
      hogcia -
      I think lining up for an iPhone is something that people will always do, most actually enjoy it!
    1. kalpesh78's Avatar
      kalpesh78 -
      Quote Originally Posted by ThatOneProfile View Post
      I've never heard of people lining up for Samsung's phones.
      yeah.. I see that often. At the repair counter.
    1. holyshnikes's Avatar
      holyshnikes -
      Samsung commercials with the lines are stupid. They look like a desperate company when they do them. No one wants to wait in their lines.
    1. mmaboi21's Avatar
      mmaboi21 -
      Quote Originally Posted by kalpesh78 View Post
      yeah.. I see that often. At the repair counter.
      Yes!
    1. NegativeBeef's Avatar
      NegativeBeef -
      Quote Originally Posted by ThatOneProfile View Post
      I've never heard of people lining up for Samsung's phones.
      That must be why the Galaxy S4 outsold the iPhone 5.

      Samsung Galaxy S4 sales beat Apple iPhone 5 in US: Report - Times Of India
    1. hemptation's Avatar
      hemptation -
      Quote Originally Posted by NegativeBeef View Post
      That must be why the Galaxy S4 outsold the iPhone 5.

      Samsung Galaxy S4 sales beat Apple iPhone 5 in US: Report - Times Of India
      Lol. I like how you pull a statistic for one month. And that month was may -April. Way after the iPhone 5 release. Lol.

      The point is this. Apple builds awesome products. Hardware and software. Their design. A lot of love goes into their product. And it shows. I still see people using iPhone 4 How many folks you see with a Samsung s3 The old one? Yea. So. People will line up to get it. And will keep it for 2-4 years. It is what it is. Quality quality quality

      That being said I am
      Not knocking the s4 or the Htc one. They are both great and well built devices That's hardware I have never been on droid so I can not comment or speculate about those systems. Lol
    1. PP1999's Avatar
      PP1999 -
      The way Apple advertises could make someone buy a rotten banana from them.. Haha.
    1. ifu1727's Avatar
      ifu1727 -
      Sends Spies to Uncover Apple's iPhone Launch Line, But u can never do that Shame-dung...
    1. rasputin007's Avatar
      rasputin007 -
      In the beginning Apple build and offered something unique, the iPhone. The demand was high and competitors started to copy the product to get their share of the profit.
      However Apple build a product that had a soul, thanks to Steve Job, the design, the hardware and the software fitted perfectly together, it all build a unit. The soul of the iPhone is this unit, thought throughout and every step made with love. Whereas to competition simply created a consumable product, they used economical reasons to build their product, it was just a lifeless smartphone.
      True, Android smartphones are leaving iPhones behind in hardware specs, but yet they never will become icons, they have no soul. A lot of people said that the soul of the iPhone died with Steve Job, this will remain to be seen in future iPhone releases if Apple can keep making thoroughly thought out harmonious units of design, hardware, material and software that is full of passion and love or if the post-Job-Apple will follow the same economical rules and creates lifeless smartphones.

      In the end it all comes down to the only reason: money!
      As long as money is the major factor in building something it will be lifeless, but if your priorities are functionality, feel, looks and usability and money has no say in designing and creating a product you are on a very good path to create something people are willing to cue for hours or days to get their hand onto.
    1. stulaw11's Avatar
      stulaw11 -
      Quote Originally Posted by NegativeBeef View Post
      That must be why the Galaxy S4 outsold the iPhone 5.

      Samsung Galaxy S4 sales beat Apple iPhone 5 in US: Report - Times Of India
      Your logic fails for 2 or more reasons.

      First, its painfully obvious that this was over the span of only 1 month, when the S4 was brand new and iphone nearing the end of its yearly cycle where hoards weren't buying an iphone 5 with the 5s release looming.

      Second, your cite says nothing other than S4 was top seller at VZW, Sprint and Tmo; but not ATT. So if ATT sold 100,000 more iphones that month, and those 3 carriers sold 30,000 more S4's each; who still sold more? The article DOES NOT say that there were more S$'s sold overall or any data, so it's meaningless (beyond the fact is meaningless just looking at 30 days and at the end of the iphone life cycle).
    1. luvmytj's Avatar
      luvmytj -
      Quote Originally Posted by NegativeBeef View Post
      That must be why the Galaxy S4 outsold the iPhone 5.

      Samsung Galaxy S4 sales beat Apple iPhone 5 in US: Report - Times Of India
      Maybe you better have a look at this... Apple iPhone 5 Overtakes Samsung Galaxy S3 to Become World's Best-Selling Smartphone Model in Q4 2012
    1. slim.jim's Avatar
      slim.jim -
      Quote Originally Posted by luvmytj View Post
      That's a similar situation when comparing the GS4 to the iPhone 5 based on the time between release dates. The better is that the iPhone 4S out sold the GS3 in Q4'12 over a year after it's release date compared to the GS3 having been out for 6 months.