Apple Releases its First iPhone 5C Commercial
Apple recently released its first iPhone 5C television advertisement which was first shown off at its iPhone media event last week. The ad highlights the device’s plastic shell in the variety of vibrant colors it is offered in. The ad, which is titled “Plastic Perfected,” is a bit of a departure from the most recent iPhone ads in that it focuses solely on the product, a style still used with the iPod lineup.
The ad which is set to the Sleigh Bells’ hit track “Rill Rill” shows an iPhone 5C “built up” with liquefied plastic which is seemingly poured into an invisible mold, hammering home that the phone is made of polycarbonate. Unlike the iPhone 5 commercials, which were powerful and contemplative, the iPhone 5C spot is all about the phone. Specifically, it’s all about one feature of the phone: the plastic shell.
The commercial comes to an end with a flat back iOS 7 Apple logo and the text “Coming Soon.”
Those of you interested in watching the commercial can do so below:
There isn’t much to say about the ad aside from how different it is from Apple’s typical direction with iPhone marketing. It can be assumed that the company is looking to target a different demographic with the iPhone 5C ad, which has more of a “fun” feel to it. Apple has yet to create a commercial for the iPhone 5S, though there have been some snippets of its functionality found on YouTube.