Microsoft Starts Buying Used iPads for $200 and Pushes the Surface
Microsoft recently announced that it has initiated a limited time offer which allows iPad owners to trade in their old tablets for at least a $200 gift card, which can be applied to a Surface RT, Surface Pro, or any other product at the company’s retail stores. The offer, which runs through October 27, appears to be aimed at luring iPad users away from the Apple ecosystem and pushing them toward Microsoft’s Surface devices.
According to Microsoft’s website, “gently used” iPad 2 tablets as well as third- and fourth-generation iPads can be swapped for a minimum $200 Microsoft gift card at the company’s retail outlets. The ad recommends that those who are interested in upgrading their tablet should look into the Surface RT or Surface Pro.
The new initiative comes after Microsoft permanently slashed the price of its Surface Pro by $100, bringing the 32 GB version down to $799 and the 64 GB model to $899. The program came on the heels of a push in education that promised free Surface RT units to schools using the Bing search engine. Microsoft has had a rough time with its foray into the tablet hardware sector. Earlier this year, the company had to take a $900 million write down for unsold Surface inventory and advertisements costs associated with Windows 8.
The next-gen version of the Surface is already in the works, though final specifications and pricing have yet to be announced. Microsoft will be revealing more details regarding the future device at an event later this month.
I personally don’t think this offer seems appealing but there are people out there who might. Are you one of those people?
Source: Microsoft Store