Apple's iPhone 5S won’t have a Pre-Order Period, A Move Hinting at Supply Constraints
As many of you have probably read about, the iPhone 5S will be launching the same date as the iPhone 5C but unlike the plastic-shelled handset, the iPhone 5S won’t be available for pre-order. This move leads some to believe that supplies of the high-end device may currently be constrained.
The recent unveiling of the lower-cost iPhone 5C and the next-gen iPhone 5S set a September 20 release date for both devices. The iPhone 5C is set to go up for pre-order on September 13, which is a week before launch, but there is no similar option for the high-end model, meaning that customers who want to get an iPhone 5S on release day will have to visit an Apple Store or carrier shop in person. No details as to why the system wouldn’t be used this year were given by Apple.
Given the Cupertino California company’s secretive nature, it’s difficult to say why Apple won’t hold pre-orders for its high-end device. In the lead-up to the recent event, there were indications that something could be holding back the manufacturing process of the 5S. The 5S features the same high-quality build of its predecessor, with beefed up internals as well, including a 64-bit A7 chip that is said to be twice as fast as the A6 featured in the iPhone 5 and iPhone 5C. It also features a new M7 motion co-processor that constantly measures motion data. Furthermore, Apple overhauled the camera on the device to give it an f/2.2 aperture and a dual LED flash unit for better low-light pictures. Despite these improvements, one component is said to have had a gross impact on 5S yields: the Touch ID fingerprint sensor.
This component pushes security on iPhone devices to a level higher than any of its competitors have achieved. According to an earlier report though, Apple has been having trouble attaining high yield rates for the technology. Later reports attributed production setbacks to other components including LCD units, but the fingerprint sensor was still named by others as a source of difficulty.
Many analysts including Ming-Chi Kuo of KGI Securities believe that 5S production will pick up dramatically in the next quarter. We’ll have to see how much of this turns out to be true by just waiting patiently.
In the meantime, are any of you going to be waiting to pick up an iPhone 5S on September 20?