T-Mobile takes a shot at Apple and AT&T in a new TV commercial that spoofs Cupertino's "Get a Mac" TV spots. At the heart of the ad is the iPhone 4 and how the Apple smartphone (with FaceTime) has weighed down AT&T's 3G network. Pointing to the strength of T-Mobile's 4G network and the ability to enjoy video chats in places where WiFi isn't available, the ad has many Apple fans talking and even more Apple critics chuckling.
T-Mobile is simply the latest carrier to take aim at Apple over network coverage. In 2009, Verizon and AT&T tangled in a veritable onslaught of mutual attacks that ultimately resulted in a legal showdown. Tempers and tactics of that nature have since cooled between Verizon and AT&T. T-Mobile, however, doesn't seem reluctant in the least - judging by the brazen nature of this new commercial - to go for the jugular on what many perceive to be among the weakest attributes of the iPhone 4 experience.
By his own admission, Apple CEO Steve Jobs said there is work to be done and tweaks to be made to improve upon the iPhone 4 user experience, particularly with regard to the use of services like FaceTime. And until those improvements are made - either from Apple directly or its exclusive US carrier, AT&T - it's a safe bet that parodies from T-Mobile and others will continue in full.