Smartphones Account for 56% of US Market with Apple's iPhone at 25% Share
For the first time since the Pew Research Center’s Internet * American Life Project began tracking smartphone penetration, the device category has achieved a majority share among American cellphone owners. As of May 2013, 56% of all cell phone-owning American adults own a smartphone, up nearly 10 points from February 2012 and more than 20 points from May of 2011. Unsurprisingly, the rise of the smartphone has caused a decline in the number of adults who own a different sort of cell phone or no cell phone at all, now down to 35% and 9% respectively.
Just as the smartphone has taken center stage among cell phones, Apple’s iPhone seems to have taken the center stage among smartphones. The poll found that 25% of cell phone owners said their device was an iPhone – a figure up from 19% in February 2012 and 10% in May of 2011.
The figures from the poll align largely with other U.S. smartphone market figures. The study found that the iPhone’s growth has largely come at the expense of second-tier platforms such as BlackBerry and to a certain extent, Microsoft’s Windows Phone operating system. Devices running Google’s Android operating system accounted for 28% of American cellphones on the other hand.
The study also found a number of demographic trends surrounding iPhone ownership. Owners of Apple’s smartphone tended to be on the higher end of the income and education spectrum. Of the respondents who had completed at least four years of college, 38% of them owned an iPhone compared to the 29% who owned Android-powered phones. With regards to income, Pew’s study found that households bringing in more money tended to have more iPhone users. Of the respondents, 25% of them made between 50,000 and 75,000 and 40% of the respondents were pulling in 75,000 or more. Roughly 49% of cellphone-owning respondents held a household income of 150,000 or more.
The numbers continue to grow but will this trend continue? We’ll have to wait and see.
Source: Pew Research Center's Internet & American Life Project