Apple's anticipated introduction of the new iPhone 5C this week could represent an enormous opportunity for T-Mobile, the most recent major U.S. carrier to welcome Apple's popular smartphone to its network coverage.
If Tuesday's media event does, in fact, produce an entry level, low-cost plastic iPhone 5C, T-Mobile could stand to gain immeasurably from that offering, a new report from Bloomberg suggests.
That may convince consumers to pay in full for a new phone, rather than sign a two-year subscription to get a discount, giving an added edge to T-Mobile, which doesn’t require users to sign a contract.
“It’s a much more even playing field than it was last year, when AT&T had more of an advantage,” Roger Entner an analyst at Recon Analytics, tells Bloomberg. "T-Mobile is in the right place at the right time with the right product.”