The BlackBerry Messenger iOS app has been imminent for quite some time now and more recently, a BlackBerry rep announced that the app was submitted for Apple’s App Store approval roughly two weeks ago. Word of the submission came recently from the Twitter account of BlackBerry’s Alex Kinsella where he wrote the following:
Just in case we forgot to mention," Kinsella wrote, "BBM for iPhone was submitted for review 2 wks ago. #waiting #BBM4ALL
The time is definitely right for BBM to become a multi-platform mobile service. BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy. We’re excited to offer iOS and Android users the possibility to join the BBM community.
When the app does debut on iOS and Android, BlackBerry Messenger will face competition from services such as Apple’s iMessage, which reproduces many of BBM’s feature as well as its security but also Google’s Hangouts app, which allows for much of the same functionality and is deeply integrated into Google’s existing services. It will also go up against third-party apps like WhatsApp, which have a user base in the hundreds of millions as well.
According to BlackBerry, BBM has more than 60 million monthly active users and more than 51 million of those people use BBM for an average of 90 minutes per day. BBM customers send and receive more than 10 billion messages each day. We’ll have to see if the upcoming app is as successful as BlackBerry hopes for it to be.