Nintendo Unveils 2DS Console in an effort to secure its Portable Gaming Share
Nintendo, the Japanese game maker, recently announced another variant of its popular 3DS portable gaming console, this time a lesser expensive version likely aimed at helping the company cement market share as smartphones like Apple’s iPhone disrupt the established portable gaming space.
Given the name 2DS, the new console lacks two defining features found in its predecessors (the 3DS and the 3DS XL). First, the recently announced device lacks the autostereoscopic display functionality that makes 3D visuals possible on the other two consoles. Second, it doesn’t have the folding form factor that has marked Nintendo’s portables since the Nintendo DS debuted in 2004.
The device still sports the dual-screen form factor of its predecessors and will be able to play all 3DS and Nintendo DS games. It will also be able to access all of the 3DS apps from Nintendo’s eShop. The new portable also packs a front camera and two rear cameras, a single speaker, and a 3.5mm headphone jack. It is also said to come with a 4GB SD card.
The most attractive differentiator for the upcoming device is its price point. At $129, the 2DS could prove more tempting for cost-conscious consumers when it arrives on October 12, in time for the holiday shopping season.
The 3DS line has proved to be the sole bright spot for Nintendo over the past year or so. The device debuted to slow sales due to its high price tag but a price cut soon after ensured that sales would begin to take off. It is now the overall leader in dedicated console sales in the United States according to the NPD. As of right now, Nintendo is leaning on the 3DS line as it continues to struggle to generate consumer interest for tis home console, the Wii U.
In the meantime, portable devices running Apple’s iOS and Google’s Android are rapidly altering the portable gaming landscape. Gaming revenue from Google’s Play Store and Apple’s App Store is now four times greater than what Sony and Nintendo see from their dedicated gaming devices. Apps in those two upstart markets are typically cheaper to develop than Nintendo titles and developers have a potential audience that is orders of magnitude larger than the 3DS install base. Nintendo has taken to attracting smartphone developers to its platforms, hoping that having their offerings on might keep customers from looking in the direction of iOS and Android.
We’ll have to see how the results turn out.