Apple's Retail Employees Prepping for iPhone Trade-in Program
For weeks, there's been a healthy buzz surrounding Apple's purported plans to introduce an iPhone trade-in program. On Monday, however, a new report suggesting that Apple's retail employees are being actively prepped for this program surfaced.
As of this writing, Apple's retail employees are being trained on the still-unannounced program in order to be completely familiar with it prior to launch. In a few stores, the trade-in program has already commenced.
"The trade-in program is actually already being piloted in some Apple stores, we’ve discovered," TechCrunch reported Monday. "Those stores aren’t just preparing internally for an eventual program, they’ve been offering trade-ins to customers for several weeks."
The program works just as you might expect. An iPhone owner brings in a functional, non-water damaged iPhone to an Apple Store for evaluation. Once the device's trade-in value is assessed through a series of steps. Values, we're told, are determined by everything from device color to screen and body scratches.
Upon completion of the evaluation and valuation, the customer is given a gift card carrying the balance of his or her traded-in iPhone.
"The balance is applied to a new device," Tech Crunch's Matthew Panzarino explains, "and the customer keeps the gift card if there’s money left over. The store keeps the old phone. The trade-in program is only applicable if you’re in the store to get a new phone, so you can’t just trade it for a gift card."
Source: Tech Crunch