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  • White iPhone 4 Pulled off Online Store


    Following days of rumors about the almost-mythical white iPhone 4, the model has suddenly been pulled off the online Apple Store, prompting a fresh flood of rumors that it has been cancelled. Though images of the device still appear in the iPhone gallery, the disappearance of any direct reference to the model adds credence to reports that Apple will at least hold off on white iPhones until the release of the fifth-generation device in June or July.

    The white iPhone has had an extremely checkered history to date: Gruber at Daring Fireball compares it to Lindsey Lohan in a hilarious R-rated skit that plays off how erratic Apple has been since announcing the device. It was delayed as soon as it was announced, and when Apple's self-imposed deadline approached, the company pushed it back until later in the year. And as we reported yesterday, Apple just announced another delay, to spring of next year. Now, the device - which used to be listed as "unavailable for pre-order or in-store pickup" - is nowhere to be found on the webpage or on the Apple Store app. It could be that they decided that it was too confusing for consumers to have an unavailable product on the website. However, the removal happened at just the same time a new rumor claimed that the white iPhone had been canceled altogether.

    A post went up on the Boy Genius Report last night quoting an anonymous source who claims "that Apple in fact has no plans to release the white model iPhone 4." This source also "hypothesized" (meaning: guessed) that there would be another announcement of a delay sometime around March, which would put the white iPhone's ETA in the same timeframe as the expected release of the next generation device in summer. BGR also claims that a separate manufacturing source had no information about any further problems, and the post speculated that the delay might be "something else going on behind the scenes" without elaborating.

    I've checked my sources and the various corners of the interwebs, and this appears to be absolute, unadulterated rumor and speculation at this point. Just looking at it analytically, though, it would be ridiculous for Apple to bring out a white iPhone 4 in spring, when we'll all be talking about the rumors that the iPhone 5 will be made of unobtainium, or will make you immortal or something. The iPhone 4 will drop in price as soon as the fifth-generation model comes out, and who knows, maybe we'll see it come out in two colors. This has all the hallmarks of classic Apple guerilla marketing, though. There's no way the white iPhone would have gotten so much attention if it weren't for all this drama.

    Source: BGR
    This article was originally published in forum thread: White iPhone 4 Pulled off Online Store started by Paul Daniel Ash View original post
    Comments 23 Comments
    1. Cowboy's Avatar
      Cowboy -
      This is a fail on apples part
    1. cmurderr03's Avatar
      cmurderr03 -
      Glad I didn't wait
    1. corkey20000's Avatar
      corkey20000 -
      What I find funny about this is how white iPhones are still being shown on the bumper page.

      Apple iPhone 4 Bumper - White - Apple Store (U.S.)
    1. Zeal's Avatar
      Zeal -
      Seriously Apple... It's the colour white how hard can it be to do that
    1. Cowboy's Avatar
      Cowboy -
      Quote Originally Posted by Zeal View Post
      Seriously Apple... It's the colour white how hard can it be to do that
      First time I think I will ever agree with u
    1. The Maestro's Avatar
      The Maestro -
      Actually it's pretty hard I took a look at the oem parts and they're kinda off white, comparing the back and digitizer to the home button, 3GS, and even magic mouse it pretty obvious and im positive it's the manufacturers fault
    1. mdw0369's Avatar
      mdw0369 -
      Am I the only one who could care less if they ever came out with a white iPhone 4? Hell, I'll buy a white case and call it a day.
    1. hollow0's Avatar
      hollow0 -
      White iPhone 4 looks ugly on the front anyway. The black is sexy all around. It just fits, the black crisp color. Way better than the 3G and 3GS black.
    1. mwr_allen's Avatar
      mwr_allen -
      Surprise surprise, the white iPhone 4 in my view at least will be the iPhone 5, ha ha.
    1. sami4021's Avatar
      sami4021 -
      Some ppl actually have the white iphone 4. And shoot ill just buy a white iphone 4 back for $5 and ill be good to go
    1. delusion950's Avatar
      delusion950 -
      wow

      all that wait and hype go to waste
    1. iSteed's Avatar
      iSteed -
      Quote Originally Posted by westerman View Post
      First time I think I will ever agree with u
      Agreed also.... How hard can this be with all of apples highly paid super smart engineers... We cant make a white phone??? I just don't get this one
    1. Conner's Avatar
      Conner -
      I think they're gonna do what they did with the transition from 3G to 3GS. They'll probably bot put out an "iPhone 5", I think they'll go with an iPhone 4 mini, different colors, or something along those lines. I don't see much room for improvement in the upcoming months or any rad, new idea that would be so substantial to dub a newer model "iPhone 5" just a year later.
    1. l0k0's Avatar
      l0k0 -
      Who cares about the white iphone 4. Can we get a Modern Warefare2 edition in Blue Tiger Camo or maybe some Fall Camo.
    1. thetoothfairy's Avatar
      thetoothfairy -
      Was waiting for white myself..... sucks to be me! Oh well next time I won't wait for a color! Apple should just make black ones and forget the white!
    1. ifonewhipped's Avatar
      ifonewhipped -
      May be the white iPhone 4 will never be available. Unless Apple changes the antenna into something that is nonmetallic, or maybe it has to relocate the antenna all together, who knows? But wouldn't that be pretty much a different phone?
    1. EskimoRuler's Avatar
      EskimoRuler -
      Quote Originally Posted by The Maestro View Post
      Actually it's pretty hard I took a look at the oem parts and they're kinda off white, comparing the back and digitizer to the home button, 3GS, and even magic mouse it pretty obvious and im positive it's the manufacturers fault
      most likely manufacturer, i would have just though apple could see this being a problem sooner to avoid all this.
    1. bluerocker's Avatar
      bluerocker -
      Have a feeling they're gonna fix up Shatter...
    1. 01grander's Avatar
      01grander -
      All aboard the FAILBOAT! Woot Woot!