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  • Microsoft Attempts to Boost Bing Use in Schools by Giving Away Surface RT Tablets


    As Microsoft struggles with its Surface division, the company attempts to make a bigger splash in the education segment for both its hardware and search divisions by offering schools the ability to earn free Surface RT units in exchange for regular use of its Bing search platform.

    As of right now, Microsoft is already offering its Surface RT tablet device to educational device to educational institutions for just $199, but now the software giant is giving classrooms the opportunity to earn free units by using Bing. The firm recently announced a new Bing for Schools pilot program for more than 800,000 students in the Los Angeles School District, Atlanta Public Schools, Fresno Unified School District, Detroit County Day School and a few other school districts.

    Microsoft will be providing an ad-free, privacy-enhanced Bing search experience for students and faculty. In this sense, the firm will be taking on Google, which dominates the Internet search industry in both market and mind share. The Surface RT units come in as an incentive to get students using Microsoft’s search option. Continual use of Bing generates credits for the Bing Rewards program. What Microsoft ends up doing is pooling the credits for each school and when a school reaches 30,000 credits, Microsoft sends the institution of a Surface RT unit with a capacitive Touch Cover attachment.

    Although the Surface units are only sent to schools, the rewards program is open to a wider audience, meaning that community members can put their own Bing Rewards credits toward a Surface RT unit for a particular school. Microsoft estimates that 60 regular Bing Reward users could hit 30,000 credits in about a month of use.

    This move is just the latest in Microsoft’s ongoing effort to generate interest in both the Surface platform and Bing. Bing is currently the second-most popular search engine in the United States with about 18% market share. This is pretty far from the industry leader, Google, which currently holds two-thirds of the U.S. Internet search. The Surface RT device though, has been far less successful than Microsoft’s search efforts. Despite millions spent on marketing the device, the Surface RT is largely viewed as a large failure, due in part to the device’s stuttering performance and consumer confusion over the Windows RT brand.

    Windows RT was meant to give Microsoft a foothold in the segment of devices running on low-power ARM processors, but instead it split the Windows brand between the Modern UI-based Windows RT and Windows 8, which can run apps built for previous versions of Windows. Manufacturers seem to have largely abandoned the Windows RT platform and Windows 8 PC sales have underperformed since the OS launch.

    We’ll see if the company’s current move helps Microsoft gain any ground in the market but given the statistics of Apple’s iOS devices, it doesn’t seem very likely.

    Source: Bing
    This article was originally published in forum thread: Microsoft Attempts to Boost Bing Use in Schools by Giving Away Surface RT Tablets started by Akshay Masand View original post
    Comments 17 Comments
    1. Carvensno's Avatar
      Carvensno -
      Getting desperate huh?? Why not just get it over with and make a deal with the devil. LOL
    1. LaddersRCool's Avatar
      LaddersRCool -
      Quote Originally Posted by Carvensno View Post
      Getting desperate huh?? Why not just get it over with and make a deal with the devil. LOL
      Even the devil won't make a deal with them.
    1. iYeow's Avatar
      iYeow -
      I am going to enroll in that School.
    1. Slim J's Avatar
      Slim J -
      Well here is the problem with Bing

      Because
      It's
      Not
      Google
    1. LaddersRCool's Avatar
      LaddersRCool -
      Quote Originally Posted by slim j View Post
      well here is the problem with bing

      because
      it's
      not
      google
      lol
    1. Breezy215's Avatar
      Breezy215 -
      Quote Originally Posted by Slim J View Post
      Well here is the problem with Bing

      Because
      It's
      Not
      Google
      Haha! Nice one!
    1. i113's Avatar
      i113 -
      That's actually a smart move for MS. They get to claim a larger install base. People get experience with the new hardware. And they get a tax write-off for full retail value of hundreds of thousands of units they can't move retail-wise.
    1. 5kylar's Avatar
      5kylar -
      Does anyone use Bing?
    1. spectrum's Avatar
      spectrum -
      People using bing must not have discovered Google yet.
    1. smith01's Avatar
      smith01 -
      Thats the only way for M$ to get rid of those tablets is to give them away.
      And whats the bet as soon as someone uses it and wants to do any kind of search they install Google Search.
    1. Cer0's Avatar
      Cer0 -
      I always laugh at the Bing Challenge commercials because their search just moves the images to the top and people seem impressed. So the person searched tacos because they wanted to find places to eat and the top searches were just images then a little ways down was actual links to places. Google's side had the links to places first so the person can actually find places to eat not just images of the food they wanted.
    1. kalpesh78's Avatar
      kalpesh78 -
      Quote Originally Posted by 5kylar View Post
      Does anyone use Bing?
      whats bing?
    1. senas8's Avatar
      senas8 -
      Quote Originally Posted by kalpesh78 View Post
      whats bing?
      From the makers of whats Zune?
    1. fleurya's Avatar
      fleurya -
      I’m probably going to get a lot of flak for this, but I use Bing, as part of my move to completely move away from Google. Call me old or tell me to put my foil hat back on, but I just don’t like the idea of Google amassing as much information as they do. Information is power, and in the internet age, that’s becoming even more true than ever. And for me, Google with their fingers into every part of people’s digital lives, I just prefer to err on the side of caution.

      But back to the story: it is an interesting move by MS as they are attacking on 2 fronts: OS/hardware with the Surface, and search with Bing. Not a bad idea. However, I’m still not a fan of Surface RT over a slightly more expensive yet much more powerful Netbook. But, they’re still better than any Chromebook!
    1. Cer0's Avatar
      Cer0 -
      You don't think MS is collecting information on what you do and search? Just read their privacy notice, which for some reason they have you clicking through a few jumps to get to.

      But I know what you are talking about but there pretty much is no way around it with any of those companies.

      Microsoft Online Privacy Notice Highlights
    1. CZroe's Avatar
      CZroe -
      My nephew already got his.
    1. 5kylar's Avatar
      5kylar -
      Quote Originally Posted by senas8 View Post
      From the makers of whats Zune?
      Lmao :P Nice.