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  • Nintendo’s Biggest Threat is Apple, Not Microsoft


    Who’s a bigger threat to Nintendo, Microsoft or Apple? According to Nintendo the answer is clearly Apple. Nintendo has seen declining sales in recent years and Apple is clearly to blame. The mighty Nintendo once had the lion’s share of the portable gaming market, but that is no longer the case.

    When Apple blasted onto the scene with the App Store, Nintendo was unprepared for its immediate success. Nintendo has dealt with competitors in the past, remember the Atari Jaguar and the Sega Nomad. But with Apple’s “Think Different” approach to selling software, Nintendo now faces a genuine threat to their position as market leader. Apple now claims a 50 percent market share of the handheld video game segment. Nintendo of America President Reggie Fils-Aime recently stated:

    “Do I think that in the near term [Apple] can hurt us more than Microsoft? Absolutely.”

    At the annual September music event, Apple had much to say about the role they now play in the portable gaming market. Apple now claims to be the number one mobile gaming device worldwide and that they outsell the Nintendo DS and Sony PSP combined. The App Store is key to this success and Apple knows it. The App store offers customers such convenience and value that Nintendo’s reliance on cartridges becomes a hard sell, especially in this economy. People can now buy quality games for as little as 99 cents. Nintendo needs a new game plan if they ever hope to compete with this new way of selling games.

    Of course, it isn’t “game over” for Nintendo quite yet. The ace up their sleeve will always be master game designer Shigeru Miyamoto and Mario. Apple does not yet have a video game mascot to help sell their brand and likely never will. Of course Apple is one of the most recognizable brand names in the world, but I don’t think you’ll ever see the Apple logo featured in a platform game, at least not officially.

    When the iPod Touch was first released it was a though of as a stripped down iPhone without the telephone. Apple soon made the distinction clear, the iPod Touch was branded a gaming machine and not inferior to the iPhone in any way. This approach has been extremely successful. Another advantage Apple has is the compatibility of games across multiple devices.

    Nintendo can hardly compete with Apples well establish app store. The App store literally has tens of thousand of games available, a large percentage of which are free . An iOS device is capable of much more than just game-play and because of this non-gamers have the opportunity to play games on a device they already own. Apple can sell to a segment of society that would never consider buying a dedicated gaming machine.

    I own a Nintendo DS, a Sony PSP and an iPhone 4. I am rarely without my iPhone and because of this, I now mainly buy Apps. Over the years I’ve played a few dozen games on the DS and PSP. Since I’ve had an iPhone, I’ve played hundreds of games and currently have about fifty games on my device. Can you imagine carrying fifty game cartridges with you at all times. The iOS as a gaming platform is a tough act to follow, given the ease of use and low-cost of games.

    Nintendo is gambling that their new 3DS model will offer gamers something so unique that people will be compelled to buy one. Unfortunately, it is not schedules to be released until next year, well after the lucrative holiday season. I will always have a soft spot in my heart for Nintendo and I hope they can adapt to this new way of doing business. Of course, I would love to see Super Mario World 64 make an appearance on the iPhone. That will be a cold, cold day in hell I’m afraid.

    Source: All Things Digital
    This article was originally published in forum thread: Nintendo’s Biggest Threat is Apple, Not Microsoft started by Wiley John Wright View original post
    Comments 68 Comments
    1. exNavy's Avatar
      exNavy -
      "resent"

      I think the word you meant to use was recent.
    1. donkeykongking's Avatar
      donkeykongking -
      Microsoft is winning the console wars with the older market, and now apple is winnin in my opinion with the portable wars with the iPhone/ipodtouch/ and even the iPad. I wouldn't say that apple is more of a threat to nintendo, than Microsoft, , they are both equally a huge threat, as long as nintendo keeps marketing to little kids and old people-.-
    1. exNavy's Avatar
      exNavy -
      Quote Originally Posted by MXCO View Post
      Who cares about grammar.

      Anyways I love nintendo BUT nintendo is not as small and sell cheap games like my iPhone 4.
      I own a nintendo 64 and I love it! I play Mario 64 every other day but try to take my iPhone and I'll punch you in the throat
      iPhone just offers more then what nintendo does.
      And who said iPod touch aren't for kids? Have you seen the report yahoo made about keeping your iPod/iphones away from kids? Yea these idevice are targeting everyone and everything.
      Clearly you don't, and that's the problem. Piss poor writing. I don't expect perfect punctuation from anyone. Substituting one word for another, or spelling it incorrectly shouldn't happen in an article. Where is the hurry in posting? All this does is reinforce bad habits in others. Even I've started to pick up the habit of sticking apostrophes in words where they don't belong because it's such a widespread mistake on most forums.

      Things like this draw the focus away from your message and place it on the mechanics. I didn't read through the first paragraph. If you can't spell and use grammar properly then how can I expect you to get any of the facts correct in your article? Why should I bother to continue to read what you wrote? These are things my journalism instructor would've asked me. Typos in headlines? 50 point deduction. Ouch. Have someone else read your work if you can't find the mistakes yourself. I think article writers should be held to a higher standard than the typical moron l337 poster.
    1. maddawg05's Avatar
      maddawg05 -
      Apple+nintendo=$$$$$$
    1. Christian Bale's Avatar
      Christian Bale -
      How can anyone over the age of 15 play a portable gaming console in public? My iPhone 4 is my phone so I have an excuse and I have it on me at all time. Anyway I am currently hooked to MC2 online and no PSP or DS game can beat that. Graphics are on par with PSP and controls are better than the DS for a FPS. And the online is better than even the Wii lol. I just hope there was voice chat so you could tell the damn n00bs not to go apesh*t on grenades.
    1. Rizaria's Avatar
      Rizaria -
      Quote Originally Posted by Wiley John Wright View Post
      Spell check: Check
      Proofread: Check
      Proofread the Title: Opps

      Thanks, fixed it.
      You might wanna do that again actually..

      Also, I don't game on my iPhone. Bugger that. It'll never overtake Nintendo for me.
    1. mwr_allen's Avatar
      mwr_allen -
      Quote Originally Posted by MrMuffin24 View Post
      *recent


      *stripped


      *with Apple's well established App Store


      *played


      *scheduled

      Got Grammar?
      Welcome to iUniversity for English grammar, ha ha.
    1. coolguy742's Avatar
      coolguy742 -
      Quote Originally Posted by Wiley John Wright View Post

      Of course, it isn’t “game over” for Nintendo quite yet. The ace up their sleeve will always be master game designer Shigeru Miyamoto and Mario. Apple does not yet have a video game mascot to help sell their brand and likely never will. Of course Apple is one of the most recognizable brand names in the world, but I don’t think you’ll ever see the Apple logo featured in a platform game, at least not officially.

      Source: All Things Digital
      Apple is pretty recognizable, but Mario, to me, is a much more recognizable symbol than a silver Apple logo.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Nintendo needs to do a much better downloadable game service on the 3DS. The more €3-€5 downloadable games the better. The price of retail games needs to be slashed considerably too. Plants V Zombies is coming to the DS, but it's not going to be 99c or even €5. If its a retail game it will more likely be €30+ which just cant be justified.
      The iDevices will never be able to match the quality of a physical button controlled game, that's why all the best selling iDevice games are games like Angry Birds, Cut the Rope, Plants V Zombies.....simply controlled games that are essentially point and click (or point and tab)
    1. armyjoe98's Avatar
      armyjoe98 -
      Well I guess I don't need to respond to the atrocious grammar displayed in this article. I do wish that they made a base for iphone and ipod that actually had d-pad and buttons for gaming. The virtual d-pads just don't work for me.
    1. piston597's Avatar
      piston597 -
      Microsoft isn't even in the handheld market so why are they being compared? Also iPhone games are fun but until they offer classics lime Mario and Pokemon it really won't be a success in my eyes.
    1. CynicalDriver's Avatar
      CynicalDriver -
      You know... MS Word has "grammar check" built in, right along side the "spell check."

      Seriously, the quality of your writing will affect the quality of the article. Simple mistakes, that everyone can see, only prove that these are pushed out faster than they should be. The "blogosphere" is killing writing, because nobody cares enough to do any real fact-checking. They also have horrendous language skills.

      There's no better way to look like you know what you're talking about than proper grammar and spelling. At least then people will focus on the facts, and not dedicate over fifty percent of the responses to the obvious mistakes within the article.

      Who cares about grammar?
      Anyone who graduated High-School, and has a professional job. Try taking that attitude to a publisher, or the Times. You won't get far.
    1. CaptainChaos's Avatar
      CaptainChaos -
      The Wii has slain all consoles on the market, but their handheld devices are seriously lacking.
    1. skj8100's Avatar
      skj8100 -
      Quote Originally Posted by iPhoneAndrew View Post
      Nintendo will always be strong, their products are kid-proof, My old gameboy advance and DS took a beating with drops, and scratchs. And who carries all their cartridges around? Not me, I only worked with 2 games at a time on the go. And their market is strong, iPod touches ain't marketed to children (pre-teen) while the DS is.
      You're kidding right? My daughter turns 6 in February. She's been using my iPhone for the last 2+ years and when I upgraded from the 3G to the iPhone 4 I gave her my 3G. She uses the hell out of that thing. (obviously she uses it as an iPod)
    1. hitman10's Avatar
      hitman10 -
      Quote Originally Posted by MrMuffin24 View Post
      *recent


      *stripped


      *with Apple's well established App Store


      *played


      *scheduled

      Got Grammar?
      ok buddy relax. how's about you rewrite the whole article?


      "but I don’t think you’ll ever see the Apple logo featured in a platform game, at least not officially."

      ^^ i hope that statement wasnt serious, after what apple has done.
      they would be stupid not to get into games. Pfft never see an apple logo on a game.. are you kidding me?
    1. saunupe1911's Avatar
      saunupe1911 -
      This was a good read and enjoyed you guy's comments. I honestly don't think Apple needs a mascot to sell hardware or games. The name Apple does it alone, BUT Apple has a giant contributor that no one has mentioned

      GAMELOFT!!!!!!!

      GameLoft has set the bar time after time with their iOS games. I need to buy their stock because they are on their way to being a powerhouse in gaming, period. Their games get better and better with each release. Heck, they have even pushed EA into making Madden better on iOS. Modern Combat almost looks like Call of Duty. They will continue making better games as idevices' hardware gets more powerful.

      I honestly wonder how much GameLoft grosses each year? iOS gaming would be nothing without GameLoft because they push the platform with a huge variety of A quality, platform pushing games.

      Well, I just answered my own question. They grossed about $170 million in 2009. Not bad for a software company that small. Their stock is only $6. Hmmmm
    1. deshawn1680's Avatar
      deshawn1680 -
      Quote Originally Posted by MXCO View Post
      Who cares about grammar.

      Anyways I love nintendo BUT nintendo is not as small and sell cheap games like my iPhone 4.
      I own a nintendo 64 and I love it! I play Mario 64 every other day but try to take my iPhone and I'll punch you in the throat
      iPhone just offers more then what nintendo does.
      And who said iPod touch aren't for kids? Have you seen the report yahoo made about keeping your iPod/iphones away from kids? Yea these idevice are targeting everyone and everything.
      Agreed! As long as the point being thrown gets caught, then it's misson accomplished.

      My gaming days go back to the NES (and some Atari too) and I would still play it to this day. I own an iPhone, iPod Touch, Nintendo gameboy color, a PSP, a PS2 and Xbox 360 and I love playing games on them all. My mood determines what game I want to play on what console. Yes, Apple has tons of game apps in the App store but that doesn't mean "ALL" previous platform gamers will jump sail. I haven't and I won't.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by CaptainChaos View Post
      The Wii has slain all consoles on the market, but their handheld devices are seriously lacking.
      Umm the DS has sold nearly twice as more than the Wii.....how is it lacking?
      If your talking about lacking in features then you cant say the Wii has slain all consoles. And in regards the amount of Wii's sold I wouldn't say it has slain all other consoles, all the other consoles are doing fine and gaining numbers each month, whereas the Wii is seeing it's sales decline.
    1. wirehedd's Avatar
      wirehedd -
      Quote Originally Posted by MrMuffin24 View Post
      *recent


      *stripped


      *with Apple's well established App Store


      *played


      *scheduled

      Got Grammar?

      Wow, didn't know there was a grade 7 English teacher on the board.

      Amusingly enough, my grade 7 English teacher was named Mrs. Mutton. (no joke)

      Did you start with a bunch of red marks on the screen?

      LOL!
    1. zman2100's Avatar
      zman2100 -
      This article was a pain to read with all the mistakes. Would have been a good article except for the fact that now it loses a lot of credibility because of how bad the grammar is.