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  • Nintendo’s Biggest Threat is Apple, Not Microsoft


    Who’s a bigger threat to Nintendo, Microsoft or Apple? According to Nintendo the answer is clearly Apple. Nintendo has seen declining sales in recent years and Apple is clearly to blame. The mighty Nintendo once had the lion’s share of the portable gaming market, but that is no longer the case.

    When Apple blasted onto the scene with the App Store, Nintendo was unprepared for its immediate success. Nintendo has dealt with competitors in the past, remember the Atari Jaguar and the Sega Nomad. But with Apple’s “Think Different” approach to selling software, Nintendo now faces a genuine threat to their position as market leader. Apple now claims a 50 percent market share of the handheld video game segment. Nintendo of America President Reggie Fils-Aime recently stated:

    “Do I think that in the near term [Apple] can hurt us more than Microsoft? Absolutely.”

    At the annual September music event, Apple had much to say about the role they now play in the portable gaming market. Apple now claims to be the number one mobile gaming device worldwide and that they outsell the Nintendo DS and Sony PSP combined. The App Store is key to this success and Apple knows it. The App store offers customers such convenience and value that Nintendo’s reliance on cartridges becomes a hard sell, especially in this economy. People can now buy quality games for as little as 99 cents. Nintendo needs a new game plan if they ever hope to compete with this new way of selling games.

    Of course, it isn’t “game over” for Nintendo quite yet. The ace up their sleeve will always be master game designer Shigeru Miyamoto and Mario. Apple does not yet have a video game mascot to help sell their brand and likely never will. Of course Apple is one of the most recognizable brand names in the world, but I don’t think you’ll ever see the Apple logo featured in a platform game, at least not officially.

    When the iPod Touch was first released it was a though of as a stripped down iPhone without the telephone. Apple soon made the distinction clear, the iPod Touch was branded a gaming machine and not inferior to the iPhone in any way. This approach has been extremely successful. Another advantage Apple has is the compatibility of games across multiple devices.

    Nintendo can hardly compete with Apples well establish app store. The App store literally has tens of thousand of games available, a large percentage of which are free . An iOS device is capable of much more than just game-play and because of this non-gamers have the opportunity to play games on a device they already own. Apple can sell to a segment of society that would never consider buying a dedicated gaming machine.

    I own a Nintendo DS, a Sony PSP and an iPhone 4. I am rarely without my iPhone and because of this, I now mainly buy Apps. Over the years I’ve played a few dozen games on the DS and PSP. Since I’ve had an iPhone, I’ve played hundreds of games and currently have about fifty games on my device. Can you imagine carrying fifty game cartridges with you at all times. The iOS as a gaming platform is a tough act to follow, given the ease of use and low-cost of games.

    Nintendo is gambling that their new 3DS model will offer gamers something so unique that people will be compelled to buy one. Unfortunately, it is not schedules to be released until next year, well after the lucrative holiday season. I will always have a soft spot in my heart for Nintendo and I hope they can adapt to this new way of doing business. Of course, I would love to see Super Mario World 64 make an appearance on the iPhone. That will be a cold, cold day in hell I’m afraid.

    Source: All Things Digital
    This article was originally published in forum thread: Nintendo’s Biggest Threat is Apple, Not Microsoft started by Wiley John Wright View original post
    Comments 68 Comments
    1. thetoothfairy's Avatar
      thetoothfairy -
      Give me Super Mario Brothers on my iPhone or iPad and I will be happy! However that is all I need Nintendo for now....

      Quote Originally Posted by DarkDragonAn View Post
      EVERY BODY IN THERE MOTHER HAS A NINTENDO Wii. NINTENDO WAS MAKING A BIG DENT ON THE PS3 SALES AND NOW SONY IS NOW MAKING SOME MONEY WITH THERE PS3SYSTEM, AND ABOUT THE HAND HELD DEVICES THE iPHONE IS THE iPHONE IF I REALLY WANT TO PLAY SOME REAL GAME I PICK UP MY PSP-GO AND MY WIFE HAS HER DS. I DON'T SEE WHY THIS IS A BIG DEAL. WHAT NINDENDO NEED TO DO IS MAKE A NEW WITH BUILD IN HDD SOMETHING LIKE A 16GB DS THAT ALSO USE THE OLD GAMES THAT IS HOT AND MAKE ALL THERE GAME downloadable ALSO GIVE PEOPLE A CHOICE IF THEY WANT TO HAVE DIGITAL FILES GAMES OR CARTRIDGES NOW THAT IS GIVING PEOPLE A CHOICE THIS IS WHERE PSP-GO IS FAILING ONLY DIGITAL GAME BUT NOT ALL GAMES ARE DIGITAL AND I HAD A LOT OF REGULAR PSP GAME ON UMD AND I HAD TO SALE THEN ALL. IF NINTENDO GET THIS RIGHT THEY BE ON TOP.
      Hey there! No need to yell here.... take it easy with the caps as people see them as yelling please!
    1. CynicalDriver's Avatar
      CynicalDriver -
      Quote Originally Posted by MXCO View Post
      Oh my gosh aka OMG(cause spelling and grammar is that important to some peeplo laugh out loud)
      people for sakes your on a forum over the internet, do you really expect college level grammar and spelling? Or even high school.
      U kno evabody typ3z lyk dis n0w a d4ys.
      So f@$% gammar(: haha
      Actually, I DO expect it out of someone who is writing an article.

      I don't often correct mistakes made in threads or comments. However, I do think that a "news story" writer should show somewhat more of a commitment to accuracy than RnDmP0573RGuY. If a "writer" can not set aside time for correcting their language fumbles, then how can I trust that they took the time to check facts?

      I can't, and neither can anyone in the real world. 1337 5|>34|< has no place in it, and really did not help your argument at all.

      FYI: this is not the only article here with this problem.
    1. mortopher's Avatar
      mortopher -
      Quote Originally Posted by CynicalDriver View Post
      Actually, I DO expect it out of someone who is writing an article.

      I don't often correct mistakes made in threads or comments. However, I do think that a "news story" writer should show somewhat more of a commitment to accuracy than RnDmP0573RGuY. If a "writer" can not set aside time for correcting their language fumbles, then how can I trust that they took the time to check facts?

      I can't, and neither can anyone in the real world. 1337 5|>34|< has no place in it, and really did not help your argument at all.

      FYI: this is not the only article here with this problem.
      Let's first focus on increasing the percentage of fact-based/credible articles on this site before we look to the writers to correct their grammar

      (I'm not referring to this article in particular)
    1. CynicalDriver's Avatar
      CynicalDriver -
      Quote Originally Posted by mortopher View Post
      Let's first focus on increasing the percentage of fact-based/credible articles on this site before we look to the writers to correct their grammar

      (I'm not referring to this article in particular)
      Touché!
    1. Kouper's Avatar
      Kouper -
      for the people who are randomly proclaiming Apple the victor here, lets keep in mind more nintendo DS's have been sold then PSP's and ipod touches combined, or then ipod touch and iphones combined by tens of millions. Yes, its been out longer, however contrary to what steve jobs said about apple being the reigning champion, its only outsold nintendo over 2 years, and at this point everyone who wants a DS basically has one. Hell, there are more wii's out there then there are 360's and PS3's combined. I may not like the casual approach nintendo has taken, but financially its working out far better then anything else is for their competitors.

      Would I like nintendo to have a better download service for the upcoming 3ds? Maybe, but I don't want 1-5$ apps, Ive got all that on my phone, I'd prefer they take the virtual console approach and put out their old classics, yes, I nostalgia hard.

      And for those who question why anyone over 15 would have a portable gaming device, Im 27 I run a multi million dollar medical manufacturer and I have no problem letting people see me gaming. I just don't get embarrassed like that, meh. lol.
    1. Mcubed45's Avatar
      Mcubed45 -
      for gaming:
      DS + flashcard > ipod/iphone

      i would never carry around cartridges. but with a flash card you can have your entire DS library on a single card.

      mp3/video player on the DS is still kinda meh. web browser is pretty dismal. i don't have a DSi so i haven't been able to see if it's any better on there.

      if Nintendo gave the DS virtual console, they could seriously compete with the app store. cartridges on a portable platform are obsolete.
    1. Trist06's Avatar
      Trist06 -
      after growing up in the 90s, Nintendo is no longer the company I knew and loved.

      ps... PerfectDark Forever
    1. athleticswimmer's Avatar
      athleticswimmer -
      I forgot about my ds a long time ago and dont think Ill be going back....