As expected, global tablet shipment growth slowed in the second quarter of 2013. On Tuesday, preliminary data shared by the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker provided the latest evidence of the ongoing slowdown.
Worldwide tablet shipments finally experienced a sequential decline as total volumes fell -9.7% from Q1 of 2013. However, the 45.1 million units shipped in the second quarter was up 59.6% from the same quarter in 2012, when tablet vendors shipped 28.3 million devices.
Lacking a new product launch in March to help spur shipments, Apple’s iPad saw a lower-than-predicted shipment total of 14.6 million units for the quarter, down from 19.5 million in Q1 of 2013.
Unlike previous years, when Apple has launched a new tablet heading into the second quarter (the result of which was strong quarter-over-quarter growth), Apple is now expected to launch new tablet products in the second half of the year.
“A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors,” says Tom Mainelli, Research Director of Tablets at IDC. “With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market.”