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  • Survey FAIL: 91% - Not 68% - of iPad Users Download Apps


    The results of a survey claiming that 32% of iPad owners had never downloaded an app caused a bit of controversy over the last week, with the usual suspects claiming that nobody uses iPads anyway. Today, the research firm Nielsen quietly updated its report with a new chart, which shows fewer than 9% still have only the preloaded apps. Oops.

    The Nielsen Company, which is a global marketing and advertising research firm best known in the US for doing TV ratings, released its Connected Devices survey [PDF] last week with the first detailed information about iPad usage. While apps were more popular on the iPad than the iPhone in every category but News and Music, confusingly only 63% of users were said to have ever purchased an app, with another 5% getting only free apps. The mixup was fixed today with a brief statement indicating that "this article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps."

    The strange numbers had been seized upon by people who have been insisting for months that this iPad thing was never going to catch on. Paul Thurrott at Windows IT Pro compared the iPad to the Nintendo Wii and called it "nothing more than a gotta-have-it, trendy, techno-fashion statement, one that people bought to look like they were hip and savvy." Furthermore, Thurrott hilariously suggested that "there could literally be millions of first-generation iPads gathering dust in people's home offices already." However, back in the real world where the rest of us live, 91% of iPad users have downloaded apps, with 62% them being games, followed by books (54%) and music apps (50%).

    There was no explanation of why the totals were so wrong in the original report.

    Source: 9to5Mac
    This article was originally published in forum thread: Survey FAIL: 91% - Not 68% - of iPad Users Download Apps started by Paul Daniel Ash View original post
    Comments 27 Comments
    1. mortopher's Avatar
      mortopher -
      Quote Originally Posted by AUZambo View Post
      Can someone explain how you can have 62% of purchased apps being games, 54% being books, and 50% being music apps? Correct me if I'm wrong...but isn't 62+54+50>100%
      He terribly misstated that part of the article. What was meant was that games have been purchased by 62% of iPad owners, books by 54%, and music by 50% of all iPad owners.
    1. quidam_brujah's Avatar
      quidam_brujah -
      Maybe people at Nielsen can't add.

      They need to do a study on app purchases in general and try to get an idea of how many people bought an app for a bick or two, turns out the app was total crap and never used said app again, instead trying yet another app that also mY have been crap.

      One of the biggest problems with the app store so much of it is crap, but at $0.99 or $1.99 they become disposable until another sucker comes along. The star rating helps, but not much.
    1. EskimoRuler's Avatar
      EskimoRuler -
      Quote Originally Posted by madczech View Post
      hardly believe that it's 91%....
      I know so so many elderly people who own a iDevice and seriously don't know how to use it... not metioning downloading apps...
      Thats my mom, makes me made, i always tell her that you should have to take a course or a test to have an apple product.

      And i hardly believe that anyone who spent 500+ on an ipad has already let it collect dust. Ask anyone who has one, theyll tell you that there awesome
    1. AUZambo's Avatar
      AUZambo -
      Quote Originally Posted by mortopher View Post
      He terribly misstated that part of the article. What was meant was that games have been purchased by 62% of iPad owners, books by 54%, and music by 50% of all iPad owners.
      Oh...that makes more sense.
    1. LGgeek's Avatar
      LGgeek -
      "Thurrott hilariously suggested that "there could literally be millions of first-generation iPads gathering dust in people's home offices already."

      boy is this guy out of touch, the surprise market (even caught Apple off guard) for iPads has been business instead of consumers. The iPad is a perfect business tool. If they are going to do counting depending on number of apps downloaded/updated is not a good method, most enterprise iPads will have central distribution.
    1. Nickjudd's Avatar
      Nickjudd -
      IPad = Big itouch.
      I was hoping for the iPad to be fully functioning comp, yet apple didn't do this cause it would negatively affect (or effect) their MacBook sales...
    1. mr117's Avatar
      mr117 -
      $600 Apple COMPUTER? Dream on. That's not its niche. The new Air seems to be that niche. The iPad is a bigger Touch to do non-crunching things on. You can show stuff, you can add stuff, you can type (some) stuff, you can play stuff, you can email stuff. You are not gonna run Adobe on it and render anything, you're not gonna play high CPU games on it, it's not a MacBook Pro for $600. Anymore than your cheapo Ford Focus is going to be a Porsche. It's great for what it does, but adding a keyboard and a bunch of peripherals is (to my mind) silly. Buy a MacBook/Pro for double the money and you'll get 5 times the machine.

      Oh, and this senior has no trouble finding the on button or jailbreaking it or adding apps to it. Let's stop with the old folks bashing, you young whipper-snappers. You kids don't have all the fun, I turned 18 in 1965, when we INVENTED fun you children can only dream of!