Flurry: iPad Users More Engaged with Apps Than iPhone Users
According to the latest report from Flurry, mobile apps are a lot more engaging on the iPad than the iPhone.
“Overall,” Flurry reveals in a blog post published Friday, “iPad owners in our sample spent 42% more time in apps on their devices than iPhone owners during May, but that time varied significantly by category.”
When compared to iPad owners, for example, iPhone owners spent more than 13 times us much time using Navigation apps. They also spent more than five times as much time using Health and Fitness apps, Flurry adds, pointing to more iPhone-friendly activities like tracking walks, runs, and bike rides.
Although the iPhone retains some app engagement advantages over the iPad (at least with regard to the nature of some apps), Apple’s tablet remains the biggest driver of total app engagement.
“The app categories for which average time spent on iPad exceeds that for iPhone are Education, Newsstand, Games, and Reference. Again, more home-oriented activities,” Flurry continues, sharing the infographic posted below.
To review the Flurry report in its entirety, click here