Roku Beats Out Apple TV as Most-Used Streaming Set-Top Box in U.S.
A recently released report focusing on the U.S. streaming video device market stated that Roku owners use their set-top streamer more than those who have an Apple TV. The independent study conducted by Parks Associates found that 37% of households with a streaming video media device primarily use a Roku product, while 24% use an Apple TV. The survey covered 10,000 U.S. households with broadband Internet connections during the first quarter of 2013. According to Roku’s founder and CEO Anthony Wood:
Roku customers are passionate about streaming, and we are delighted that independent research shows that we are the most popular streaming platform measured by usage on a U.S. household basis.
The research firm continued by predicting global sales of connected TV devices will reach 330 million by 2017, nearly double the number sold in 2013. The segment is said to include gaming consoles, smart TVs, standalone Blu-ray players, and other products that are capable of streaming video from the Internet. Although the product prices are said to eventually fall, revenues are set to increase by almost 100%. One of the major drivers of market growth Is said to be next-generation video technology such as 4K television sets, which may be too expensive to justify purchasing on the prospect of Internet streaming access alone as of right now. Parks Associates research director Barbara Kraus had the following to say regarding the topic:
As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices. Devices such as Roku's streaming players and Google’s Chromecast will benefit from these market conditions.
The recent report is contrasted by a study from June that found Apple’s TV accounting for 56% of sector sales in 2012, pushed along by its AirPlay functionality. In that study, Roku came in a distant second with a 21% market share. Either way, the growth of streaming devices continues to be steady.
Do any of you use a streaming video device? If so, what is your preference?
Source: Parks Associates