Apple Reportedly Acquires Second Screen Startup Matcha.tv
Apple has apparently acquired Matcha.tv, a relatively small startup that recently shuttered - unexpectedly - its service, fueling speculation that it was purchased.
Tonight we can confirm such a purchase. And the buyer is the world's most profitable company. A source with knowledge close to the deal admits that Matcha.tv has been acquired by Apple for at least $1.5 million.
If you've never heard of Matcha.tv, it was an iOS app that "provided a comprehensive overview of everything thatís available to watch via cable TV providers (Comcast), streaming video services (Netflix, Hulu, Amazon Prime), and digital video stores (iTunes, Amazon)."
If you're thinking that this sounds like something very useful for Apple TV or Apple's connected HDTV project (assuming that it ever shows up), you wouldn't be alone in that assessment. "While Apple hasnít been very specific about its plans to revolutionize the TV industry," Venture Beat reported tonight, "buying this service could suggest Matcha.tvís technology is in line with those future TV plans."