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  • Apple Store App Begins Offering Paid iBooks Content for Free


    At the beginning of August, Apple’s free Apple Store application for iOS began offering paid App Store content for free to users of the application following an update that was released in July. The application that was given away was Color Zen, usually a 99˘ value in the App Store.

    The Apple Store application Monday started offering paid iBooks content for free to users of the application. Monday’s offering is a book entitled Away in My Airplane by Margaret Wise Brown, usually a $3.99 value in Apple's iBooks store...

    Apple has started offering paid content in their free Apple Store application in the hopes to have users visit the application more often to make customers more aware of Apple’s full product offerings; a marketing plan with the intention of trying to sell more of Apple's ecosystem to existing customers.

    As 9to5Mac reports, the free iBook offer will end on August 28th. After this point, we expect that Apple will begin offering new content, possibly from the iTunes Store.

    Sources: Apple via 9to5Mac
    This article was originally published in forum thread: Apple Store App Begins Offering Paid iBooks Content for Free started by Anthony Bouchard View original post
    Comments 4 Comments
    1. ABOSWORTH's Avatar
      ABOSWORTH -
      Is this an attempt to make right on the price fixing?
    1. Outrager's Avatar
      Outrager -
      Quote Originally Posted by ABOSWORTH View Post
      Is this an attempt to make right on the price fixing?
      No. It's a way of making people use their store app so you're tempted to buy something when you see it in the app.
    1. rickuk's Avatar
      rickuk -
      UK version has a differnt book Open Season by C.J. Box, didn't increase Apples sales by putting an iMac in the basket while I was in the app
    1. peakay's Avatar
      peakay -
      Away in My Airplane
      by Margaret Wise Brown
      Free* for a limited time — exclusively for Apple Store app users.

      ..... Yea I am going to download that.....