In a recent blog post by former Apple ad consultant, Ken Segall, it was revealed that Steve Jobs once considered killing off the company’s professional product offerings including hardware such as the Mac Pro and software such as Final Cut Pro. Apple has long been known as one of the few computer manufacturers that cater to both consumers and professional users but Segall pointed out that ad one point, Jobs had reservations about continuing the company’s pro lineup. According to Segall:
His rationale was as you might expect: consumer products have an unlimited upside, while pro products are aimed at a niche market that eats up major resources.
Obviously, the pro market has value for Apple, even if its numbers are relatively small. Pros are opinion leaders, influencers and evangelists. Their love of Apple shows up in the purchase decisions of friends, family and colleagues.
Unlike the previous Mac Pro, the next-generation model doesn’t have too many internal upgrades but it does offer a consumer-minded design. Some professional users may be turned off by the changes but the tweaks could bring renewed consumer interest in standalone towers, a segment of the industry moving toward extinction.
Segall ended his post with a provoking thought. Out of all of its products, Apple has only killed off one major hardware design: the 17-inch MacBook Pro. He said the following regarding the matter:
Unless you believe that in the future pros will suddenly prefer working on smaller screens, it’s hard to see this as a positive development. Of course all will be forgiven if that little baby were to come back, all nice and Retina-ized…
Source: Ken Segall (blog)