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  • 7-inch iPad "DOA:" Jobs


    In comments widely interpreted as dismissing the rumors of a 7-inch iPad 2G, Steve Jobs is saying that "the current crop of seven-inch tablets are going to be DOA - dead on arrival." In a clear reference to smaller tablets by companies like RIM, Samsung and Dell, Jobs told reporters and analysts listening in on a conference call announcing Apple's fourth fiscal quarter financial results that the touch interface on smaller tablets would be too hard to control, joking that they would have to ship with sandpaper "so that the user can sand down their fingers to around one quarter of their present size."

    Rumors of the smaller iPad have been out since before the original iPad was shipped, and have been increasing in recent months as the production cycle for the second generation iPad has begun to ramp up, and the perennial gossips at Taiwan's DigiTimes have repeatedly asserted that a 7-inch iPad is in the works. Other reports have leaked out of the leaky Asian supply chain seemingly validating this rumor. Jobs's remarks, however, seem to dispel those rumors, as well as previewing the marketing rhetoric Apple will deploy against the smaller competitors.

    "Seven-inch tablets," Jobs said, "are 'tweeners' - too big to compete with a smartphone and too small to compete with an iPad," He explained how difference between seven and ten inches in terms of screen real estate is deceptive: "The screen measurements are diagonal, so that a seven-inch screen is only 45 per cent as large as iPad's 10-inch screen. You heard me right," he added for effect in typical Jobs style, "just 45 per cent as large." Heading off the counter-argument that you could just increase pixel density like you would to get 1024x780 on a netbook screen, Jobs argued that this had its own risks. "While one could increase the resolution of the display to make up for some of the difference," he allowed, "it is meaningless unless your tablet also includes sandpaper so that the user can sand down their fingers to around one quarter of their present size... there are clear limits on how close you can physically place elements on a touchscreen before users cannot reliably tap, flick, or pinch them."

    While bashing the form factor, Steve Jobs didn't miss the opportunity to take a shot at Google, whose Android 2.2 OS will power virtually all of these erstwhile competitors. "Even Google is telling tablet companies to wait for a new release of Android next year," he said. "What does it mean when software supplier says not to use software for tablets, and what does this mean when you ignore them and use it anyway?"

    One should remember that this was marketing talk, delivered to people in the industry, and that Jobs himself used to mock tablets as being good for nothing but surfing the Web while in the bathroom. However, it wouldn't make much sense to cut down a product you'd be releasing in just a few months as "magical," so it's a safe bet that we won't see the mini-iPad for a couple of years... if ever.

    Source: MacRumors
    This article was originally published in forum thread: 7-inch iPad "DOA:" Jobs started by Paul Daniel Ash View original post
    Comments 27 Comments
    1. thetoothfairy's Avatar
      thetoothfairy -
      Quote Originally Posted by SMokemyPole88 View Post
      yes kill this rumor already
      Sorry can't help you with that... check this article out...

      Verizon-Compatible iPhone Rumored to be In Final Testing Phase – Blog – 148Apps – iPhone App and Game Reviews and News

      I like the iPad the size it is!
    1. ColinF's Avatar
      ColinF -
      Quote Originally Posted by zozodouce View Post
      have you seen the price for this garbage Galaxy Tab? you need to check the prices before you talk bro.
      I paid US$763 (in Thai Baht equivalent) for my Samsung Galaxy Tab, and get it when they're released here in Thailand next Saturday. Played with one at a mobile show a few weeks ago when I ordered it, and had no trouble at all. It's sweet!
    1. Rob2G's Avatar
      Rob2G -
      I wish there was a 7 inch ipad, I would love the smaller size just because Im sick of taking my MB all over, I would rather have something small like that, that i could fit in my glove box, I cant fit a Full sized ipad in my glove box.
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by Tech NiNjA View Post
      $100-$150 difference? Really? It would make no sense whatsoever that by the time you walk out of apple you will have more than likely spent over 1k assuming you bought the 64gb. If you cant afford that then move on down to a 32gb so on and so forth. So all together what im trying to say is that 100-150 isnt going to make a lick of a difference for anyone and if it does then ur better off buying an acer or something along those lines. As for the thought of a 7" ipad....blah. They shouldnt make it only because the amount of money time and effort it would take to manufacture it would be a complete waste. All of that could be spent on perfecting what is already a beautiful platform. Increase options and possibly change up materials to make it lighter. The imagination all on its own could create a ridiculous list of ideas. Not knockin ya down but you get what you pay for and affordable doesnt really get you much....
      Don't presume you know what is best for each and every person out there my friend. Apple knows very well about demand (look at the new nano with, what I consider to be, a stupidly small touch screen). If there is demand and people will buy it, companies will make it. Just because you view $150 (which I think was actually a response to someone saying "100/150 pounds cheaper" - which is actually more like $150-225) as nothing doesn't mean every other consumer out there does too. And I beg to differ about your statement that basically implies we must buy top of the line or nothing at all. Hell, the only real difference in most of Apple's mobile products is the size of storage you get (and now a 3G antenna versus no antenna). The experience is virtually the same!
    1. aimetti's Avatar
      aimetti -
      no point, if you cant put it in your pocket you might as well use a 10 inch ipad. otherwise an iphone/itouch will do just fine.
    1. confucious's Avatar
      confucious -
      Just got back from Tenerife where I saw the 7" iPad in the shops.
      Nice to see the Android logo on the box....
    1. Tech NiNjA's Avatar
      Tech NiNjA -
      Quote Originally Posted by sziklassy View Post
      Don't presume you know what is best for each and every person out there my friend. Apple knows very well about demand (look at the new nano with, what I consider to be, a stupidly small touch screen). If there is demand and people will buy it, companies will make it. Just because you view $150 (which I think was actually a response to someone saying "100/150 pounds cheaper" - which is actually more like $150-225) as nothing doesn't mean every other consumer out there does too. And I beg to differ about your statement that basically implies we must buy top of the line or nothing at all. Hell, the only real difference in most of Apple's mobile products is the size of storage you get (and now a 3G antenna versus no antenna). The experience is virtually the same!

      Okay i did not say or imply that you must buy top of the line. I said " Assuming " you bought the 64gb you would spend about a grand. In either case there are a hell of alot more affordable things out there that would do the same thing as the ipad. Give or take a few options, but everything that comes out of apple doesnt really fall into the category " affordable " if your trying to buy the latest and greatest. Which would be the new nano, macbook pro, iphone 4/ ipod touch 4...so on and so on. Yea i can see $200 being a bit of cash but like i had said earlier you get what you pay for. " The experience is virtually the same " as for this....if your talking about just experience of being able to use an ipad is the same then yes, but with 3g vs. No 3g you would have to be in a wifi hotspot in order to surf unless you had a jailbroken iphone or tethering service. So the experience of being able to do what you want and when you want is really not the same. Being able to do gaming, networking, surfing on the fly is a complete different experience then having to look for your nearest starbucks or waiting to get home to use it is a complete different experience. When im makin an obvious statement that if your biggest problem is a spending an extra $200 then u really shouldnt be in an apple store. Its because alot of the stuff in there already is pricey for what it is. In the end im not assuming whats best for people....im voicing an opinion as a consumer. Take it as you want but it is really just an opinion. Just dont take it personal.....