China Unicom Looking Beyond Apple's iPhone
China Unicom is making it clear that Apple's iPhone isn't the Beijing-based company's only priority.
The once exclusive Chinese carrier of the iPhone is now directing its attention to other mobile devices - like those with a bigger market share in China than Apple's iPhone.
China Unicom is presently China's second largest mobile phone company by subscribers, which rose 20 percent to 262.2 million over the year before. To help grow its base further, the company has turned to lower priced handsets.
In other words, just as the iPhone isn't a priority for China Unicom, the iPhone also isn't a priority for the majority of Chinese consumers.
As MMi reported
Tuesday, the iPhone finished in 7th place inside the Chinese market for the second quarter of 2013. In China today, Apple's market share sits at just 4.8%. Samsung, Lenovo, Yulong, ZTE, Huawei, and Xiaomi all captured larger market shares in China than Apple.
Apple, however, can still secure a bigger piece of the pie, even without China Unicom's full focus. That's exactly why Apple is aggressively pursuing a deal with China Mobile, which has 715 million subscribers - the most of any carrier in the world. If Apple inks a deal with China Mobile, it's a safe bet that Apple will quickly leapfrog a few competitors on the list of most popular iPhones in China.