On Thursday, T-Mobile reported huge subscriber growth, stunning analysts and besting expectations from almost every nook and cranny on Wall Street.
T-Mobile, in fact, managed to end four years of customer losses. Credited with the impressive growth are a big marketing push and, not surprisingly, the launch of the Apple iPhone.
The fourth largest U.S. carrier says the iPhone alone accounted for nearly one-third of the carrier's branded gross customer additions as well as upgrade smartphone sales since the carrier began offering the flagship Apple smartphone last spring.
T-Mobile US on Thursday said it added a net 688,000 contract customers in the second quarter, including wireless broadband customers and phone users, well ahead of an average forecast of 140,000 from four analysts, whose estimates ranged from 33,000 to 254,000.