Microsoft Highlights iPad's Shortcomings Once Again in New Surface Ad
Microsoft seems to be continuing its anti-iPad ad-campaign releasing a new commercial comparing the Surface RT to the fourth-generation iPad. In this ad, a Surface RT tablet and an iPad are displayed side-by-side, with the price and size differences between the two products both being highlighted. Microsoft also uses the spotlight to summarize some of the iPadís shortcomings that it highlighted in previous ads, including the iPadís lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities and its failure to offer expandable storage.
Despite its persistent advertising campaign, Microsoft recently revealed that its Surface lineup has earned just $853 million in revenue for the company, which is less than a $900 million write-down the company took for the Surface RT earlier this month. As a result of the tabletís weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering it at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it up for $100 off through the end of the month.
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can do so below:
What do you think of the most recent Microsoft ad?