iPhone Just 13% of Smartphones Shipped Globally in Q2
Apple can't catch a break in the headlines this week. Compounding a recent and intense wave of reports indicating that the company's iPad and iPhone are seeing their market shares dwindle amidst growing competition from Android, today's numbers from IDC are only making matters worse for Apple.
Despite beating Wall Street expectations in terms of shipment volumes last quarter, IDC announced Wednesday that Apple's share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013.
When the smoke cleared, iOS represented just 13% of smartphone shipments in Q2. What about Android devices? Google's little green robot was on 80% of smartphones shipped globally.
While the dip is dramatic, it's not altogether shocking that Apple's share of shipments has fallen.
"The iOS decline in the second quarter aligns with the cyclicality of iPhone," explains Ramon Llamas, Research Manager with IDC's Mobile Phone team. "Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple’s market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share."