Either Nokia is auditioning for Saturday Night Live or the tech maker's newest ad is a legitimate jab at the camera on Apple's iPhone 5.
We're guessing it's not the former.
In the company's newest ad, Nokia effectively punts what some call the haughty overtones of Apple's various ads touting how the iPhone is used more than any other phone to capture photos of the memories we wish to preserve forever.
Nokia has a different message for consumers, as articulated through the shear genius of mockery. At first, you may actually think you're watching an ad for Apple's iPhone... but, quickly, you discover the truth.
"At Nokia, we prefer to build for quality, not quantity," a voice representing the Helsinki-based tech firm says leading to a side-by-side comparison of photos which aim to expose the iPhone 5 camera's apparent inferiority to Nokia's technology.
A marketing masterpiece or a slap in the face to Apple that will backfire? Check out the ad below and decide for yourself.