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  • VIDEO: Nokia Mocks Apple and Jabs at iPhone 5's Camera


    Either Nokia is auditioning for Saturday Night Live or the tech maker's newest ad is a legitimate jab at the camera on Apple's iPhone 5.

    We're guessing it's not the former.

    In the company's newest ad, Nokia effectively punts what some call the haughty overtones of Apple's various ads touting how the iPhone is used more than any other phone to capture photos of the memories we wish to preserve forever.

    Nokia has a different message for consumers, as articulated through the shear genius of mockery. At first, you may actually think you're watching an ad for Apple's iPhone... but, quickly, you discover the truth.

    "At Nokia, we prefer to build for quality, not quantity," a voice representing the Helsinki-based tech firm says leading to a side-by-side comparison of photos which aim to expose the iPhone 5 camera's apparent inferiority to Nokia's technology.

    A marketing masterpiece or a slap in the face to Apple that will backfire? Check out the ad below and decide for yourself.

    This article was originally published in forum thread: VIDEO: Nokia Mocks Apple and Jabs at iPhone 5's Camera started by Michael Essany View original post
    Comments 25 Comments
    1. ThuD Muffin's Avatar
      ThuD Muffin -
      Link isn't working
    1. wiipro's Avatar
      wiipro -
      http://pqfee_x5cpq/#at=65

      This is the embedded link
    1. mlee19841's Avatar
      mlee19841 -
      Sorry but with a better cam I still wouldn't switch to a windows device.
    1. Answer1o1's Avatar
      Answer1o1 -
      Come on Nawkia ..
    1. Carvensno's Avatar
      Carvensno -
      I don't know what their doing wrong? But my iPhone5 take night time and other pics just fine. Wondering if they turned off the HDR on purpose to make the pics look crappy? Sorry i still wouldn't buy a Windows phone either, even the newest one with the 41MP camera LOL.
    1. omfg59o's Avatar
      omfg59o -
      I do just love these kind of ads...
      "Let's make the iPhone look bad with... OUR CAMERA!"
      "That should convince them to switch from an iPhone to a Windows Phone."
      ...sure. A camera will make me drool for that.
    1. waye2's Avatar
      waye2 -
      look at 0:29 video says afterwards that the pic is taken with no flash, then why did the flash went on
      however i agree that lumia 925 has the best camera in the market at the moment, if they had a better store (&apps) i would have thrown my iphone long time ago
    1. Own3d's Avatar
      Own3d -
      Quote Originally Posted by Carvensno View Post
      I don't know what their doing wrong? But my iPhone5 take night time and other pics just fine. Wondering if they turned off the HDR on purpose to make the pics look crappy? Sorry i still wouldn't buy a Windows phone either, even the newest one with the 41MP camera LOL.
      They're* [/TROLL]
    1. Adrian97c's Avatar
      Adrian97c -
      Hope this helps them sell phones. wonder what the 5S might bring
    1. JerseyScottie's Avatar
      JerseyScottie -
      Quote Originally Posted by waye2 View Post
      look at 0:29 video says afterwards that the pic is taken with no flash, then why did the flash went on
      however i agree that lumia 925 has the best camera in the market at the moment, if they had a better store (&apps) i would have thrown my iphone long time ago
      its a focus assist light, not the flash. It goes off before the photo is even taken to well..assist with proper focusing in low light situations.
    1. regkilla's Avatar
      regkilla -
      The iPhone 5 camera is awesome
    1. Just Dummy's Avatar
      Just Dummy -
      I like the 5's camera and my 920 was decent but the One X still is my fav camera.
    1. dsg's Avatar
      dsg -
      Sorry Nokia I don't buy a PHONE for it's camera I buy it because it's a PHONE
    1. Eiswritsat's Avatar
      Eiswritsat -
      Every Nokia/windows mobile ads talks about how great the camera is, that must be there only selling point because they never show off WM or how much someone might like the operating system
    1. xclusiveiphone's Avatar
      xclusiveiphone -
      If I wanted a good camera, I would of bought a Nikon or Canon.
    1. Mohitster's Avatar
      Mohitster -
      Quote Originally Posted by Eiswritsat View Post
      Every Nokia/windows mobile ads talks about how great the camera is, that must be there only selling point because they never show off WM or how much someone might like the operating system
      Try not to use "WM" instead of "WP" next time and people might take your comment seriously.
    1. pkmaximum's Avatar
      pkmaximum -
      Quote Originally Posted by omfg59o View Post
      I do just love these kind of ads...
      "Let's make the iPhone look bad with... OUR CAMERA!"
      "That should convince them to switch from an iPhone to a Windows Phone."
      ...sure. A camera will make me drool for that.
      Seriously, companies need a reality check and advertise the competitive advantages of their OS. Oh wait.....there are no competitive advantages for Windows Phone.....Nokia....carry on.
    1. bigboyz's Avatar
      bigboyz -
      My coworker just grabbed one of these phones in yellow. While it does take nice pics and vids, that is the end of the show. The credits roll and everyone walks away..without applause
    1. Eiswritsat's Avatar
      Eiswritsat -
      Quote Originally Posted by Mohitster View Post
      Try not to use "WM" instead of "WP" next time and people might take your comment seriously.
      It was a honest mistake but I can always count on at least one person on a forum to be "that guy" so thanks. I'm not looking for anyone to "take my comment serious" just voicing my opinion, this is not a popularity contest to me.
    1. Carvensno's Avatar
      Carvensno -
      Quote Originally Posted by Own3d View Post
      They're* [/TROLL]
      Who are you calling a troll? Hypocrite! I'm on here daily and giving my opinions on the topics. I just don't show up on here once or twice a month just to criticize somebodies remark and then call them a troll.