Apple's iPhone Supposedly Kept T-Mobile in the Competition
A recently released study from Consumer Intelligence Research Partners estimates that between 300,000 and 400,000 total customers who would have otherwise left T-Mobile wound up staying with the carrier in the wake of the iPhone’s launch. According to The Wall Street Journal
, CIRP’s estimate is based on a survey of 500 phone activations occurring between April and June, with about 75 of those phone activations being on T-Mobile.
Even when the carrier didn’t officially offer the iPhone, T-Mobile was somewhat reliant on Apple’s handset. As many as one in five of T-Mobile’s customers were using unlocked versions of the iPhone on the carrier’s network before the carrier officially launched the device on their network. A survey of T-Mobile’s customers found that among those planning to change devices in the coming year, 28% of them planned to upgrade to an iPhone.
Following the device’s launch in April, T-Mobile touted a “gangbusters” first day of sales and there were many reports of customers lining up outside of T-Mobile stores to get their hands on the iPhone 5. In the first month after launch, T-Mobile reported selling more than half of a million iPhones. If the carrier manages to slow, stop, or reverse customer migration, it would signal increased competition in the wireless segment. As of right now, T-Mobile’s competitors have continually benefited from the carrier’s struggles, adding those customers that the network regularly shed. The addition of the iPhone as well as mobile plan pricing structures, have given the fourth-largest carrier in the U.S. a better chance to compete against its much larger competitors.
Source: The Wall Street Journal