Android Obliterates iOS with 80% of All Q2 Global Smartphone Shipments
Setting a record for Android and delivering another critical blow to iOS, the latest research from Strategy Anlaytics shows that global smartphone shipments grew 47 percent annually to reach 230 million units in the second quarter of 2013. And of those smartphones shipped, a staggering 80% of them were Android devices.
"Global smartphone shipments grew 47 percent annually from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013," says Scott Bicheno, Senior Analyst at Strategy Analytics. "Growth was driven by strong demand for Android models across all price-tiers in developed and developing markets, such as the US, China and Brazil. Android now accounts for an impressive 8 in 10 of all smartphones shipped on the planet."
Although everyone knows Android devices are increasing in popularity and prevalence at a quick pace, by all accounts, few were expecting to learn this week from Strategy Analytics that 8 out of every 10 smartphones shipped worldwide last quarter were Android devices.
Neil Mawston, Executive Director at Strategy Analytics, also believes that Android's growth was the show-stealer for Q2 on the global smartphone stage.
"The Android operating system captured a record 80 percent share of all smartphones shipped worldwide in the second quarter of 2013," Mawston says. "Competitive licensing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Androidís success. Apple iOS reached 14 percent global smartphone share in the quarter, its lowest level since Q2 2010. Microsoft slotted into third position with 4 percent share, reaching its highest level in the global smartphone market for three years."
Source: Strategy Analytics