This one's got "iWatch" written all over it.
Jessica Lessin reported early Thursday that Apple has acquired a chip development firm called Passif.
A low-key move that Apple is obviously hoping will remain largely under the radar, the purchase could be the latest clue yet that Apple is working on a wrist-worn technology that could manifest in the iWatch smartwatch we keep hearing about.
If you're unfamiliar with Passif, the firm's chip technologies are highly specialized and designed to utilize low-power and work with low-energy Bluetooth tech.
Its technology, which includes a radio that works with a low-energy version of Bluetooth called Bluetooth LE, is promising for health-monitoring and fitness devices that need extra-long battery life.
Sources close to the deal indicate that Apple "tried to buy Passif a few years earlier for a price in the mid-tens-of-millions of dollars."
Source: Jessica Lessin