Strategy Analytics: iPad Global Market Share Tanks in June Quarter
The latest data from Strategy Analytics points to an unfortunate reality for Apple. The tech giant's once-groundbreaking iPad is losing ground quickly to Android.
In the second quarter of 2013, global tablet shipments reached 51.7 million units. Android's share? A staggering 67 percent. The iOS-powered iPad tumbled to just 28 percent of global shipments.
Windows also fell victim to Android as its global share dipped to 4.5 percent.
According to Peter King, Director of Tablets at Strategy Analytics, Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and White-Box tablets.
"Apple iOS shipments were 14.6 million iPads in Q2 2013 which declined 14 percent annually," King reveals. "In the same quarter a year ago the first Retina display iPads were launched which could partly explain the decline as there were no new models in this quarter. However, to compensate that, iPad Mini which was not available a year ago, now freely available was expected to take the figure higher than 14.6 million."
Source: Strategy Analytics